Agile hype and Scrum dogma
Hype, dogma and religious-like zealotory – is there a bandwagon?
Read moreIt’s the job of sales! It’s the job of marketing! Or is it your job…
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Is that how you should be judged – or is there more to it?
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You know that the numbers will be made to say whatever it takes to get sign-off. When being first-to-market really counts business cases just slow you down!
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It should only finish once the product is successfully afloat. Don’t let the launch team melt away just as the product is making its first faltering steps into the world…
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Who develops propositions in your business and why talking to customers can back-fire.
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How do you see your job – are you a small cog in the machine or the CEO of your product?
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