Books

A great instruction manual from Luke Hohmann on how to use innovation games with your customers to uncover their needs and wants or as the books strap-line says, creating breakthrough products through collaborative play.

Inspired, How to create products customers love

An excellent book aimed at software product teams. Marty Kagan draws on his wide experience to give practical advice on prototyping, designing minimal products and measuring success.

Priceless, The Myth of Fair Value (and How to Take Advantage of it)

William Poundstone reveals the hidden psychology of how we react to pricing. It’s packed with interesting experiments, pricing tricks and tactics – all good stuff to have in your kit-bag if you work on pricing.

Blue Ocean Strategy

A great book on differentiation that provides a structured approach to help companies stand out i.e. moving them to a blue ocean where they have no direct competition, unlike the red ocean where intense competition bloodies all participants.

The Innovators Dilemma: When New Technologies Cause Great Firms to Fail

Prof Clayton M. Christenson provides an excellent review of the factors that led to high attrition in technology industries and highlights the lessons businesses should learn.

Predictably Irrational – the hidden forces that shape our decisions

The author is a behavioural economist who studies the way people make decisions when they buy, sell and make real-life choices. A fascinating read and some useful insights into proposition development and pricing strategy.

Crossing the Chasm

Broke new ground in describing this critical phase in the product lifecycle of high-tech products and provides insight into how to achieve successful product adoption.

The PDMA Handbook of New Product Development, Second Edition

This book provides detailed coverage of a broad range of product development, product management and product marketing issues in new product development.

Product Strategy for High Technology Companies

This book focuses on product and platform strategies and highlights their importance as the foundation for growth in high technology companies.