Private Product Management Training

We deliver world-class training and workshops. Training product management is our passion. 100's of delegates have been on our courses and feedback is invariably excellent.

Based on many decades of experience and review of best-practice in blue-chip Telecoms and IT companies – we know what works in product management and product marketing.

We provide two types of private training sessions for employees in a company:

3-day course

Product Management and Product Marketing for Telecoms, IT and Software teaches the skills and provides the tools to deliver world-class product management.

Workshops (half and 1-day)

Our workshops teach you best practice on topics such as Pricing, Propositions, Launching, Business cases, Product Strategy and Project management for product managers.

Contact us now to explore the options

 

Why Choose Private Training?

• Training tailored to your needs. This can include focusing on specific problem areas, basing exercises on your company’s products or including details of your processes and governance.
• Complete confidentiality. Private training allows full and open discussion by delegates without worrying about exposing company secrets.
• Build team spirit and efficiency. Private training builds a common level of expertise, understanding and skills amongst those who attend.
• Value for money. If you have a number of delegates private training can be the most cost effective training approach.

Who will deliver the training?

Courses are delivered by highly experienced product managers who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

What is the format?

The training is delivered at your offices or a suitable local venue. Regular class discussions and team exercises embed the learning and keep delegates engaged and energised. To ensure the most effective training the maximum class size we recommend is 12 delegates.

What does the training include?

Delegates are given comprehensive training notes in binders, a softcopy set of best practice tools as well as the latest Product Focus Journal.

Is there pre-training work for delegates?

This is optional however usually we send delegates a pre-course questionnaire. Based on this we compare their background, role and day-to-day activities against the industry norm and provide a confidential report during the training.

How much does it cost?

Please contact us to discuss pricing.

 

3 day course

Product Management & Product Marketing for Telecoms, IT and Software

What is the objective of the 3-day course?

Product management and product marketing are at the core of any business that sells products. However, in our experience, their full potential is often limited by lack of experience and poor training.

Our 3-day public course sets out to address this by covering all the key areas of product management and product marketing – focused on the Telecoms and IT industries.

This is the course we wish we had been on 20 years ago!

What are the benefits of the 3-day course?

Delegates get to share their views, develop a common language and discuss the best approach to tackling their product management and product marketing challenges. In addition delegates :

• Become more effective – by learning a full range of skills, tools and best practice.
• Gain confidence and insight – through a thorough understanding of their role.
• Improve the quality and speed of their work – by applying industry-leading tools, templates and checklists.
• Are better motivated – as the course engenders an approach where delegates take ultimate responsibility for the success of their products.

Who should attend?

The training provides a comprehensive grounding in product management and product marketing for people new to the role and an excellent refresh and broadening of skills for more experienced staff.

What is the course format?

The course is delivered in 9 modules over 3 days.

The course modules are :
• Module 1 : The product management and product marketing roles
• Module 2 : Market analysis
• Module 3 : Developing propositions
• Module 4 : Business Cases
• Module 5 : Pricing
• Module 6 : Product development (Agile/Scrum and Stage-Gate)
• Module 7 : Launching and in-life management
• Module 8 : Product Strategy
• Module 9 : Personal Effectiveness

Workshops

Product Management and Product Marketing Workshops

Why have a workshop?

Building a world-class product management or product marketing function is not easy. With established teams there are often problem areas that need to be addressed or a need to drive change and improvement. Our workshops allow you to tailor training to the specific needs of your company and your team. By delivering them on-site, costs are minimised and confidentiality is maintained.

What form do workshops take?

Workshops typically last a half or full day. Our standard workshops are often adapted to cover the topics and depth that are important to you. This may mean adding material, adapting exercises or including an element of consultancy.

Our workshops:
• Pricing
• Propositions
• Launching
• Business cases
• Product strategy
• Project management for product managers