Product Management Journals

Our full range of Journals is shown below. Scroll down to read some sample articles.

In-Life Product Management Journal
Product Marketing Product Management Journal
Take Control Product Management Journal
Strategy Product Managenent Journal
Training Product Managenent Journal
Requirements Product Managenent Journal
Roadmaps Product Managenent Journal
Market Analysis Product Managenent Journal
Agile Product Managenent Journal
Leading Product Managenent Journal
Pricing Product Managenent Journal
Business Cases Product Managenent Journal
Recession Product Management Journal
Propositions Product Managenent Journal
Launching Product Managenent Journal

Each journal covers an important product management topic. You can see the contents page of each journal and click on the link to read the article if it is available.

You can read the complete Agile Journal online here.

Download all 15 issues and get future issues here – it’s FREE.


In-Life Product Management Journal

In-life

Making sure your product delivers when it matters

What is in-life? An explanation

Measure what matters: In-life metrics and reporting

Documentation: What should you have in place and top tips

Time well spent: Focus on what’s important

End of life: How to successfully withdraw a product

Insight: Where the rubber hits the road: The importance of in-life vs new product development


Product Marketing Product Management Journal

Product Marketing

Getting products in front of customers and making sure they sell

Product Marketing? What is it?

The basics: Right message, right people, right place, right time

Planning: The delivery of marketing materials

Personas: Getting ‘under the skin’ of our customers

Inbound marketing: Going digital to attract and convert leads

Insight: Artist and expert: Never underestimate the value of product marketing


Take Control Product Management Journal

Take control

Putting product management in the driving seat

Product management: Explained in a nutshell

The big issues: What are the big issues that come up again and again?

Smart  businesses: The 7 things smart product managers and teams do

Insight: But I’m only a product manager: Take a lead to improve performance

Watch the video below to get an idea of what’s inside…


Strategy Product Managenent Journal

Strategy

Setting the foundation for effective product plans

Product strategyWhat is product strategy and why is it important?

10 excuses: Why not to do a product strategy

Tools for strategy development: Playing to win, Blue Ocean strategy and other tools

Portfolio analysis: Visualise and plan the whole product set

Insight: Strategic failure: More than a vision – it has to deliver


Training Product Managenent Journal

Training

Why it’s needed and how to make sure it delivers

Training: The options

Review: Pre-training assessment and analysis

Project management tube map: The things product managers should know about

Performance!: Making training stick

Justification: ROI and other models

Insight: Professional: Are you a well-intentioned amateur?


Requirements Product Managenent Journal

Requirements

How to make sure they deliver

Requirements: The big picture

Market Requirements Document (MRD): Setting the scene

User-stories: How to write user-centred requirements

Demanding?: Tools to help you prioritise

Be prepared: 6 things to sort out before you start

Insight: Go deeper: The problem is the problem


Roadmaps Product Managenent Journal

Roadmaps

Compelling roadmaps that align everyone to your vision

Roadmaps: How to build the perfect roadmap

Masterclass: Advanced ideas and strategy

Ideas: Sources and how to prioritise

Tools: To help you roadmap

Insight: Roadkill: Do Agile and roadmaps conflict?


Market Analysis Product Managenent Journal

Market Analysis

Understanding markets, customers and the competition

Market analysis: How to research and analyse your market

Talking to customers: What are they really thinking? Interview tips and tricks to help you.

Research: A how-to guide

Understanding competitors: Who are they and how to compete

Insight: The analyst racket: Conflicts of interest – a risky game


Agile Product Managenent Journal

Agile

And its impact on product managers

Agile: Everything you need to know about Agile

Scrum: The rules and its impact on the product owner

Product manager checklist: Survive and prosper with Agile

Tools: Software to help you manager requirements and projects

Scrum this! From the Cranky Product Manager’s blog

Insight: The dangers of Agile hype: Hype, dogma, religious-like zealotory – is there a bandwagon?

Read this full Journal online now


Leading Product Managenent Journal

Leading

Product management and product marketing teams

The role: What does a product manager do anyway?

Leadership tools: Product manager personas and 20 things to make you great

Starting up: How to introduce product management for the first time

How are we doing? Measuring product management

Carve-up: Splitting responsibilities across multi-national companies

Insight: Motivation: How happy is your donkey?


Pricing Product Managenent Journal

Pricing

Setting the optimum price. Tips, tactics and theory

How to price: The key to effective pricing

The psychology of pricing: How to get inside your customer’s mind

Pricing structures: What are they and which ones work best?

Software pricing: Options and Terminology

Insight: Take control of your pricing: Why it’s vital to get involved


Business Cases Product Managenent Journal

Business Cases

How to create outstanding business cases that deliver results

How to build a business case: Step-by-step guide, plus Top 10 Excel Tips

7 common mistakes: How to spot the warning signs

Scenarios:  Scenario planning and sensitivity analysis

An idiot’s guide to finance: Key financial jargon and terminology explained

Insight: Lies, damn lies and business cases: Is being objective really rewarded?


Recession Product Management Journal

Recession

Stay ahead in a downturn. The product manager’s guide

Succeeding in a downturn: How to stay ahead when the market is going down

Tools for managing requirements: Perfecting the requirements management process

Outsourcing: The pros and cons for product management – Searching for ways to reduce overheads, is outsourcing the answer?

Job searching: What to do if the worst happens

Insight: Voice of the market: Do you have your finger on the pulse?


Propositions Product Managenent Journal

Propositions

How to build sharper propositions that really work

Valuing needs: How to develop the best propositions: A three step guide

Persona profiling: Getting into your customer’s shoes

Thinking big: Propositions for big software products

Listen and learn: Customer feedback need not cost the earth

Insight: The Power of a proposition: Why product managers need propositions


Launching Product Managenent Journal

Launching

Hit the ground running and what not to do

Go-to-market checklist: How to make your launch successful

Good timing: Dates to choose and avoid for a launch

Relaunching: A golden opportunity for you?

Taking the lead: Getting the most from lead customers

Insight: Post-launch: The hidden challenge of maintaining momentum

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After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

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