Software

We have worked with a huge range of companies in the Software industry. These range from global names to start-ups offering enterprise-grade software or Software as a Service (SaaS) solutions.

The challenges we see depend on many factors such as the target market, company size and product development approach. Common issues include :-

  • Maturing the product management role to become more leading and strategic within the business
  • Difficulty in getting sufficient market insight to validate product direction and decisions
  • Getting the most from agile development in businesses managed with a waterfall approach

Many companies have run private on-site training courses for their teams. This has helped them to establish a common way of working and address specific issues. Others have sent delegates on our public courses where they get a chance to learn with peers from other industries.

 

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See more examples in our Client List.


Client Testimonials

“I’ve used other companies for product management training in the past but this was the best I’ve seen – I and everyone in my team rated the course as ‘excellent’.”
Simon Witkiss Product Director, IRIS Software Group

“Excellent course, wish I’d done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!”
Cheryl Paterson Product Manager, Allocate Software

“We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!”
Hanna Smith, HR Director, Madgex

 

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The course went really well last week – the delegates were very complimentary and found the course really useful, especially those who are newer into their roles.
Hayley Cooke - People Business Partner, Inspired Gaming
After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release… 
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)

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+44 (0) 207 099 5567
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