An introduction to what product management is, who does it, and why?

Product management is the job of looking after a specific product within a business. 

It’s a role at the very heart of an organization that needs to balance the need to deliver value to your company (usually profit) with what customers want and what’s technically and operationally possible. 

That means coming up with a product strategy, thinking about what to build (Product Development), and working out how to market and sell the product (Product Marketing).