Product Management Maturity Model 2014

Shows the process of daisies from bulb to flower

Maturity models have been around for some time. They help companies gauge how well they’re doing compared to best practice i.e. to know what ‘good’ looks like.

Over the last few years we have worked with hundreds of product managers and technology companies and based on this we have developed our own Product Management Maturity Model. This model helps us look for typical behaviors and how they change as a company matures.

The rows represent 5 product management enablers we believe are critical for success. The columns represent 3 levels of product management maturity.

the 2014 product management maturity model

You may find elements from all three maturity levels in your company so you need to look across all the product management enablers to form an overall balanced view.

Also performance within a company will vary over time and across the business. We often find some pockets of excellence and yet other areas that are woefully deficient.

However we do find this model is a useful tool as it moves the discussion on from talking about symptoms i.e. late deliveries or poor product revenues, to looking at what the root causes might be.

When we first see companies most rate themselves between levels 1 and 2. In our experience few companies fully achieve level 3 although many find it a useful objective. Also our experience is that a company’s level changes up and down over time and the ‘ups’ often relate to the level of support product management has from the senior management team.

Ian Lunn
Director, Product Focus

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