Multiple frameworks and tools are designed to help us understand what to build, but somehow we still ship products that don’t gain traction. While we like to think we’re following the best practices, what actually happens in most teams is “Build, Ship, Build, Ship.”

The roadmap gets a lot of blame for this culture. Whether people think the roadmaps themselves are bad or think they are good tools that are simply misunderstood or misused, it is pretty clear that there is something wrong with roadmaps.

In this talk, Bruce McCarthy, co-author of Product Roadmaps Relaunched, will tell us:

Product Roadmaps Relaunched

  • why we ship the wrong thing
  • what a roadmap is and is not
  • the 5 components of a good roadmap
  • how to gain alignment on your roadmap




Join us for this free webinar

Mon 31st May 2021, 16:00 UK / 17:00 CEST / 11:00 EDT / 08:00 PDT


About Bruce McCarthy

Bruce helps growing organizations achieve their product visions through advising, workshops, coaching, and speaking at events around the world. Bruce co-wrote Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty and opines regularly about Product Culture. Bruce McCarthy headshot