Product Manager Job Description & Specification

What product managers and product marketers do varies from company to company. There is no single product manager job description that can cover all the different ways these roles are set up.

The information on this page is here to help you develop a job description or job specification that is right for your situation.

Click on the icon below to download a set of templates.





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Product Manager Job Description

Product management is the job of looking after a specific product within a business.

A product manager is responsible for the overall success of their product. Some people describe it as owning your own business (your product) inside a larger organisation.

There are two parts to the job – developing new products and features, and managing those that are already launched or ‘in-life’.

There’s a lot to do and different skills are needed. The full product management role is often split across different people – which makes the product manager job description tricky. Some product managers work with the development team and others focus on how the product is marketed and sold. Job titles vary and no two companies are set up in exactly the same way.

It’s a role at the very heart of a business that needs to balance the need to make money with what’s technically possible, the demands of customers and the impact on different parts of the organisation.

In summary, the full product manager role is responsible for

  • product planning, delivery, launch and marketing throughout the product lifecycle
  • developing a vision and roadmap for the product based on input from internal stakeholders, customers and the market
  • developing a forecast for the product (Business Case) and managing its delivery
  • working closely with Development/Engineering and other teams to deliver a product that aligns with this vision and meets market needs
  • identifying the key benefits and value proposition of their product to help the sales and marketing teams
  • fixing issues with existing products

Typical candidate attributes include

  • Excellent written, verbal and presentation communication skills
  • Proven ability to work under pressure and deliver
  • Commercial and customer focus
  • Excellent teamwork skills
  • Ability to motivate and drive cross-functional teams without formal authority

Product Manager vs Product Owner

A common question we get asked is “What is the difference between a Product Manager and a Product Owner?”.

You can see our thoughts in this blog post, A Product Owner is not a Product Manager.

You can also listen to our great webinar on the topic Product Manager vs Product Owner – who does what?

Product Management vs Product Marketing

Another question we get asked is “What is the difference between product management and product marketing?”

There are various views on this but you can see our thoughts in this webinar on Product Management vs Product Marketing.

How to make sure everything is covered

Our Product Activities Framework identifies all the product activities that should take place in any company with products.

All these activities should be owned by product management or the other areas that work on the product. Use it to check your job description is complete.

Sign-up for a free copy here.

Product Activities Framework. Use it to work out your ideal Product Manager Job Description

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