The Lean Startup
Eric Ries introduces the idea of the minimum viable product as an approach for start-ups to learn quickly and evolve their business model before it’s too late.
A great instruction manual on how to use games with your customers to uncover their needs and wants or as the books says - creating breakthrough products through collaborative play.
Inspired, How to create products customers love
An excellent book aimed at software product teams. Marty Kagan draws on his wide experience to give practical advice on prototyping, designing minimal products and measuring success.
Priceless, The Myth of Fair Value (and How to Take Advantage of it)
William Poundstone reveals the hidden psychology of how we react to pricing. It’s packed with interesting experiments, pricing tricks and tactics - all good stuff to have in your kit-bag if you work on pricing.
Blue Ocean Strategy
A great book on differentiation that provides a structured approach to help companies stand out i.e. moving them to a clear blue ocean where they have no direct competition.
The Innovators Dilemma: When New Technologies Cause Great Firms to Fail
Prof Clayton M. Christenson provides an excellent review of the factors that led to high attrition in technology industries and highlights the lessons businesses should learn.
Predictably Irrational - the hidden forces that shape our decisions
Dan Ariely is a behavioural economist who studies the way people make decisions when they buy, sell and make real-life choices. A fascinating read with useful insights into proposition development.
Crossing the Chasm
Broke new ground in describing this critical phase in the product lifecycle of high-tech products and provides insight into how to achieve successful product adoption. Recently updated.
Product Strategy for High Technology Companies
This book focuses on product and platform strategies and highlights their importance as the foundation for growth in high technology companies.
Analysis for Marketing Planning
A great source of ideas and advice to help product managers and marketers understand how to collate, document and interpret information about their marketplace.