Playing to win book cover

The winning aspiration

Want to win? Why not build your product strategy on the ideas in this very successful book.

It’s about having a winning aspiration which quite simply means how do you beat the competition?

What’s most important – great product managers or great organisation?

Product management by heroes or by committee?

It’s not you it’s the system

Do you ever feel like you’re stuck in mud? It takes more time and effort to do things than it should.

It’s probably the processes and structures used to run the product management function that just aren’t working. Use our framework to review your set-up.

Which companies do best practice product management?

We’re often asked to give an example of a company that does best practice product management. There is no easy answer. However we do work with lots of technology companies and what we see are pockets of excellence…

Conference Call Best Practice

6 best practice tips and a funny video of how it can go wrong!

Scrum But…

Agile and Scrum but with 57 varieties…

7 tips to hit revenue targets with a great launch

If things aren’t going as well as expected have a look at our tips to help you close the revenue gap.

What would you tell yourself?

If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?

Should you have a Minimum Viable Product Strategy?

The less you build, the faster you can launch and the sooner you get revenue.

So why isn’t everyone doing it?

A superb product manager

What makes them so damn good?

Some wonderful comments from product managers in this blog entry.

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I attended an excellent training course by ProductFocus last week. Well structured content, solid theory with practical tools and tips to take away. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience. Thank you to Ian Lunn for leading the course.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global

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