Product manager personas

Product Manager Personas – to help understand your role

You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas?

They’re useful because they help you think about the skills and behaviour you need to be successful in your job.

Power to the proposition!

As a product manager you can’t do everything you’d like.

Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our cartoon).

CEO of your product?

So how do you see your job…

Are you a small cog in the machine or the CEO of your product?

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