We’re often asked to give an example of a company that does best practice product management. There is no easy answer. However we do work with lots of technology companies and what we see are pockets of excellence…
6 best practice tips and a funny video of how it can go wrong!
It’s a game of two halves…
If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?
Product management is the job of looking after a specific product within a business.
There are two parts to the job – bringing new products to market and managing those that are already launched and ‘in-life’. Read more of this explanation…
As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles.
But are there some potential conflicts of interest?
Product managers spend nearly half their time firefighting.
But is this wrong? Well it depends on what you think product management is for.
Does your sales team sell your product (in exchange for money) or do they give it away for free?
An excellent blog entry from Jock Busuttil.
As a product manager you can’t do everything you’d like.
Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our cartoon).