Why you should never ask your mother if your idea is any good

Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.

The Optimal Product and Minimum Viable Product

Minimum Viable Product vs the Optimal product

Minimum Viable Product (MVP) versus Optimal product – what’s the difference and the MVP trap that many companies fall into.

Watch our short video to explain the theory behind the Lean Product, MVPs and Optimal Products.

Should you have a Minimum Viable Product Strategy?

The less you build, the faster you can launch and the sooner you get revenue.

So why isn’t everyone doing it?

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