Side view of woman showing NO note on her hand

Are product managers the sales prevention department?

As a product manager you may have been called the ‘sales prevention department’.

Don’t worry – saying ‘No’ is an important part of your job.

In defence of the HiPPO

We talk about dealing with Hi.P.P.O.s (Highest Paid Person’s Opinion) on our training course but this blog introduces a new animal to be feared – the Z.E.B.R.A.

Here are 3 reasons why we might want to listen to the Hi.P.P.O.

Roadmap Prioritisation – a case study

Find out how a process to priortise candidates for the roadmap works in real life.

Product management problem

What Would You Do? Try this dilemma…

As a product manager, there are always hard decisions.

What would you decide to do with this typical launch dilemma?

Putting product management in the driving seat

Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.

Watch this cartoon video to discover what they are and how to put product management in the driving seat.

How to (not) let customers kill your product

Why going doing the route of custom features for your Enterprise software product can end up killing your product.

And some important tips to prevent it.

Making decisions on gut feel

How do you make product decisions?

I had an interesting discussion recently with Michel Roth, Senior Director or Product Management at RES Software. His big issue with product management is that too often decision making is based on intuitive feel and limited facts.

How do you measure a product manager?

If you want stuff done, start measuring it. But what should you measure for a role that has such broad responsibilities?

As a product manager you are … a janitor

The role of a PM is, necessarily, murky. It changes wildly from company to company, and even within a company from team to team, and even on a particular team from day to day. It is perhaps the job where the epithet “wears many hats” is most apt …

A superb product manager

What makes them so damn good?

Some wonderful comments from product managers in this blog entry.

After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

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