Question: How do you find out what’s going on in your market?
Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers, prospects, competition and the market.
“You’ll learn more from spending an hour with a customer than you can from 50 market research reports” says Adrian Slywotzky.
So get out of the office and speak to customers …
As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles.
But are there some potential conflicts of interest?