Launch date

How to control your launch date

What does the word ‘launch’ mean in your company?

Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.

10 tips to close the revenue gap

10 tips to close the revenue gap

Have you ever faced a demand from the big boss to help close a short-term revenue gap?

When this happens, what do you do?

Disconnected from your customers?

Do you feel disconnected from your customers?

‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.

But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.

Making decisions on gut feel

How do you make product decisions?

I had an interesting discussion recently with Michel Roth, Senior Director or Product Management at RES Software. His big issue with product management is that too often decision making is based on intuitive feel and limited facts.

Patent - definition

Product managers and patents

Why should you care about patents?

Do you understand where the opportunities are and are you aware of the pitfalls and risks of, what can seem like, a patent minefield?

What would you tell yourself?

If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?

Out of Office

Get out of the office

“You’ll learn more from spending an hour with a customer than you can from 50 market research reports” says Adrian Slywotzky.

So get out of the office and speak to customers …

The analyst racket

As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles.

But are there some potential conflicts of interest?

Product Management Blog | Propositions - How to build sharper propositions that really work | Product Focus

Propositions Product Management Journal

Our Product Management Journal on Propositions is packed with best practice, tips and insights.

See a summary of the content by clicking on the title above.

Who in your business knows your market best?

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