What does the word ‘launch’ mean in your company?
Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.
Have you ever faced a demand from the big boss to help close a short-term revenue gap?
When this happens, what do you do?
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.
But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.
How do you make product decisions?
I had an interesting discussion recently with Michel Roth, Senior Director or Product Management at RES Software. His big issue with product management is that too often decision making is based on intuitive feel and limited facts.
Why should you care about patents?
Do you understand where the opportunities are and are you aware of the pitfalls and risks of, what can seem like, a patent minefield?
If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?
“You’ll learn more from spending an hour with a customer than you can from 50 market research reports” says Adrian Slywotzky.
So get out of the office and speak to customers …
As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles.
But are there some potential conflicts of interest?
Our Product Management Journal on Propositions is packed with best practice, tips and insights.
See a summary of the content by clicking on the title above.