The fight over the customer

The fight over the customer

Historically there was a battle between Sales and Product Management. Sales, having more contact with customers, felt they had a better understanding of customer needs than product managers (and sometimes they were right). But I think today the bigger fight is between User Experience (UX) practitioners and product managers.

Product Managers and User Experience professionals are increasingly working together to deliver products. In some cases this relationship is highly productive, leading to outstanding products, but in others, it can be a bit dysfunctional.

Product manager personas

Product Manager Personas – to help understand your role

You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas?

They’re useful because they help you think about the skills and behaviour you need to be successful in your job.

product manager role and why you need to lead

The product manager role and why you need to lead

Is your direction set by whatever crisis you face? Are you busy reacting to the requests of others? Does your email drive you?

Don’t swim with the shoal – why product managers need to lead.

A checklist to evaluate product management training providers

A checklist to evaluate product management training providers

Don’t waste your training budget.

Use this 15-point checklist to confirm the training provider you’re considering is right for you.

Firefighting vs planned activities diagram

Firefighting – 7 tips on how to be really good at it

The average product manager spends 45% of their time fire-fighting.

Whether you call it fire-fighting, trouble shooting or issue resolution – that’s more than 2 days per week! So have you thought about how to be really good at it?

Putting out fires as a product manager

Putting product management in the driving seat

Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.

Watch this cartoon video to discover what they are and how to put product management in the driving seat.

Product Management Training course in progress

7 ways to persuade your boss to approve training

The key arguments that will convince your manager to give you some product management training.

Good luck 🙂

Are you a well-intentioned amateur?

For too long product management has been seen as a job rather than a profession.

Do you take your product management seriously?

What would you tell yourself?

If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?

Excellence

Best product management courses

There are a range of product management training options available and it can be difficult to decide which to choose.

Use the following to help decide the best option for you.

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