Are you in a dog fight with the other product managers?

I bet you thought that other companies were your main source of competition. But is it the other product managers at your company that are your biggest threat?

What vs How

Do you ever struggle to explain to colleagues what product management does? If so, here’s a simple model that can help.

Essentially product management is about “the what”.

How do you measure a product manager?

If you want stuff done, start measuring it. But what should you measure for a role that has such broad responsibilities?

Football clichés for product management

It’s a game of two halves…

Product Manager vs Project Manager

Has your role ever been confused with being that of a project manager?

It’s a common problem – so what can we do about it?

As a product manager you are … a janitor

The role of a PM is, necessarily, murky. It changes wildly from company to company, and even within a company from team to team, and even on a particular team from day to day. It is perhaps the job where the epithet “wears many hats” is most apt …

How to become a product manager

We’re often asked how do I become a product manager?

Well here are 5 tips to help you get a job in product management…

What would you tell yourself?

If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?

A superb product manager

What makes them so damn good?

Some wonderful comments from product managers in this blog entry.

What is product management?

Product management is the job of looking after a specific product within a business.

There are two parts to the job – bringing new products to market and managing those that are already launched and ‘in-life’. Read more of this explanation…

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We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global
6 months on - I think your product management course must have been the most valuable course of my career so far. I have used much of the material on the USB key and your analogy of being the CEO of the product really helps.
Ellie Ryan - Product Manager, Thomson Reuters
Overall very good and very useful. It helped me with the foundations, core and structure of my role and I look forward to getting back into the office to use my new skills.
Gavin Murphy - Product Manager, KCOM

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