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In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…
What do stakeholders and children have in common?
Use the answer to simplify your stakeholder management process.
The average product manager spends 45% of their time fire-fighting.
Whether you call it fire-fighting, trouble shooting or issue resolution – that’s more than 2 days per week! So have you thought about how to be really good at it?
Why going doing the route of custom features for your Enterprise software product can end up killing your product.
And some important tips to prevent it.
Question: How do you find out what’s going on in your market?
Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers, prospects, competition and the market.
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.
But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.
Do you ever feel like you’re stuck in mud? It takes more time and effort to do things than it should.
It’s probably the processes and structures used to run the product management function that just aren’t working. Use our framework to review your set-up.
6 best practice tips and a funny video of how it can go wrong!
Check how mature your product management function is with our maturity model.