Many organizations have challenges with how they define, manage and track products, particularly in big, B2B technology companies with complex products and services.
Different parts of the business use different terminology, or worse, the same term means something different to different people.
It shows the hierarchy and relationship between the different elements and capabilities that exist in your business. It helps define what can be sold, who is responsible for managing each element and who owns functions like delivery and support.
We’ve developed a Product Taxonomy as a starting point for you but you’ll need to adapt it for your organization – one size does not fit all!
