Private Product Management Training

On-site training and workshops tailored for you.

Our private product management training improves your team performance. We deliver workshops and training tailored to your needs, at a time and location convenient for you.

Many clients choose our proven 3-day LP Accreditation (Web)public course whilst others prefer a more focused approach. The way we work makes it straightforward to create a course or workshop to perfectly fit your needs.


A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of Product Management Platforms, Diagnostics and Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global
6 months on - I think your product management course must have been the most valuable course of my career so far. I have used much of the material on the USB key and your analogy of being the CEO of the product really helps.
Ellie Ryan - Product Manager, Thomson Reuters
Overall very good and very useful. It helped me with the foundations, core and structure of my role and I look forward to getting back into the office to use my new skills.
Gavin Murphy - Product Manager, KCOM
I’ve used other companies for product management training in the past but this was the best I’ve seen - I and everyone in my team rated the course as ‘excellent’.
Simon Witkiss - Product Director, IRIS Software Group
Many thanks again for an excellent, informative and interesting course. As I mentioned on Friday I will certainly be sending any new product managers to you as and when they come on board!
Paul Prior - Sysnet Global Solutions

Customised training and workshops

Clients often ask us to address specific issues in their business.

3daycourse

We start with a meeting to understand your objectives and to discuss potential course structures and content. Following this, we will create a syllabus detailing the presentation topics, exercises and discussions to align with your issues and products. This will be provided to you as part of a clear and detailed proposal.

Workshops

Workshops focus on solving a particular issue at a company. For example, we’ve helped companies improve their requirements process, generate product strategies and develop proposition templates.

Drawing on our expertise and facilitation skills we make sure the workshop generates high-quality and relevant deliverables.


 Why choose private training?

  • Training tailored to your needs. This can include focusing on specific problem areas with exercises based on your company’s products or including details of your processes and governance.
  • Complete confidentiality. Private training allows full and open discussion by delegates without worrying about exposing company secrets.
  • Build team spirit and efficiency. Private training builds a common language, understanding of best practice and level of expertise across the team.
  • Practical approaches. We teach tools and techniques that can be taken straight back to the office rather than academic theories.
  • Value for money. If 5 or more people are trained then an on-site course can be the most cost effective approach.

Who will deliver the training?

Courses are delivered by highly experienced product managers who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

What is the format?

The training is delivered at your offices or a suitable local venue. Regular class discussions and team exercises embed the learning and keep delegates engaged and energised.

What does the training include?

Delegates are given comprehensive training notes in binders, a soft copy set of best practice tools as well as the latest Product Focus Journal.

Is the training certified?

private product management trainingTraining based on our public 3-day course can include certification of delegates. Certification demonstrates that delegates understand how to apply best practice tools and ideas in real-world situations. Candidates sit an online exam after the course and if successful become a Product Focus Certified Product Manager. Employees see this as an investment in their professional development and as a tangible benefit to them from the training. More details here.

Is there pre-training work for delegates?

This is optional – however usually we send delegates a pre-course questionnaire. Based on this we compare their background, role and day-to-day activities against the industry norm and provide a confidential report during the training.

Please contact us for a discussion

3-day product management & marketing course

Product Management & Product Marketing for technology-based products.

What is the objective of the 3-day course?

Product management and product marketing are at the core of any business that sells products. However, in our experience, their full potential is often limited by lack of experience and poor training. Our 3-day course sets out to address this by covering all the key areas – focused on the Telecoms, IT and software industries. This is the course we wish had existed when we started out!

What are the benefits of the 3-day course?

Delegates get to share their views, develop a common language and discuss the best approach to tackling their product management and product marketing challenges. In addition delegates:

  • Become more effective – by learning a full range of skills, tools and best practice.
  • Gain confidence and insight – through a thorough understanding of their role.
  • Improve the quality and speed of their work – by applying industry-leading tools, templates, checklists.
  • Are better motivated – as the course engenders an approach where delegates take ultimate responsibility for the success of their products.

Who should attend?

The training provides a comprehensive grounding in product management and product marketing for people new to the role and an excellent refresh and broadening of skills for more experienced staff.

What is the course format?

The course is delivered in 9 modules over 3 days. The course modules are:

  • Module 1: The product management and product marketing roles
  • Module 2: Market analysis
  • Module 3: Developing propositions
  • Module 4: Business cases
  • Module 5: Pricing
  • Module 6: Product development and requirements
  • Module 7: Launching and in-life management
  • Module 8: Product strategy
  • Module 9: Personal effectiveness

Checklist Banner

sidebar-checklist

Training Advert

advert

Leadership Advert

sidebar-leadership-forum1

Past Journals Banner

sidebar-past-journals

Read Agile Journal Online Banner

sidebar-read-agile

Buy Journals Banner

sidebar-journals-buy

A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of Product Management Platforms, Diagnostics and Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global
6 months on - I think your product management course must have been the most valuable course of my career so far. I have used much of the material on the USB key and your analogy of being the CEO of the product really helps.
Ellie Ryan - Product Manager, Thomson Reuters
Overall very good and very useful. It helped me with the foundations, core and structure of my role and I look forward to getting back into the office to use my new skills.
Gavin Murphy - Product Manager, KCOM
I’ve used other companies for product management training in the past but this was the best I’ve seen - I and everyone in my team rated the course as ‘excellent’.
Simon Witkiss - Product Director, IRIS Software Group
Many thanks again for an excellent, informative and interesting course. As I mentioned on Friday I will certainly be sending any new product managers to you as and when they come on board!
Paul Prior - Sysnet Global Solutions

Please use the form below to send us a message

Name
Company
Email
Phone
Message
Input this code: captcha

Contact information

 
+44 (0) 207 099 5567
facebook linkedin twitter