Product Management and Product Marketing for technology-based products

Comprehensive 3-day course

Product management and product marketing are at the core of any business that sells products. However, their performance is often limited by lack of experience or poor training.

Our 3-day public course addresses this by covering all the key areas of product management and product marketing – focused on technology-based products. It is constantly updated with proven tools and approaches to give you an edge. We specialise in B2B and B2C.

Thousands of delegates have been on our courses and their feedback is invariably excellent. In fact we’re so confident, if you attend our 3-day public course we’ll refund your fee if you don’t think your skills or understanding have improved.

Customer feedback
We use Coursecheck to collect feedback from everyone we train so you can see for yourself, what delegates say about us.


See what past delegates say below.

Course Booking

London 3-day training course dates (£1,490)

26 – 28 Apr FULL 17 – 19 May FULL

14 – 16 Jun Book now 19 – 21 Jul Book now 5 – 7 Sep Book now

Amsterdam 3-day training course dates (€1.870)

8-10 May FULL 12-14 Jul Book now 25-27 Sep Book now

Berlin 3-day training course dates (€1.870)

19 – 21 Jun Book now

Munich 3-day training course dates (€1.870)

19 – 21 Jul Book now

All courses are delivered in English. See our standard terms and conditions.

*Prices are per delegate. London prices are ex UK VAT. There is no UK VAT due if a non-UK company is paying however if the company is based in the EU they must provide their EU VAT Number.

Course Details

Who should attend?

The course will benefit anyone who wants a thorough grounding in product management and product marketing. Even experienced product managers find they learn a huge amount when attending our course.

What are the benefits of the 3-day course?

The course provides a comprehensive grounding in product management and product marketing for people new to the role and an excellent refresh and broadening of skills for more experienced staff.

  • Become more effective. Learn the full range of skills, tools and best practice.
  • Gain confidence and insight. Through a thorough understanding of your role.
  • Improve work quality and speed. By using industry-leading tools, templates and checklists.
  • Build experience. By sharing anecdotes and experiences with delegates from other companies across the industry.
  • Learn practical approaches. We teach tools and techniques that can be taken straight back to the office rather than academic theories.
  • Get certified. Become a Product Focus Certified Product Manager and demonstrate to peers, managers and employers your commitment to professional development.
  • Learn the vocabulary. Learn the terminology of product management – especially useful if English is not your first language.

What is the price?

The course is priced at £1,490 ex VAT per delegate in London. There is no VAT (20%) to pay if your company has an EU VAT number.

The price per delegate in Amsterdam, Berlin and Munich is €1.870.

If you are booking for several delegates then please call to discuss pricing.

What is the course format?

The course is delivered in 9 modules over 3 days from 9:00 to 17:00 (9.30 on the first day). Learning is embedded through industry examples mixed with interactive exercises and discussions to keep everyone engaged.

We run our public courses at specially designed venues in central London, Amsterdam, Berlin and Munich. We don’t think people concentrate well in dingy hotel basements so our rooms are flooded with natural daylight to keep delegates awake. There’s an endless supply of tea, coffee and sweets … and the food is excellent too!

Click on the video below to get a feel for what the experience is like.

What does the course cover?

  • Module 1 : The product management and product marketing roles
  • Module 2 : Market analysis
  • Module 3 : Developing propositions
  • Module 4 : Business cases
  • Module 5 : Pricing
  • Module 6 : Product development and requirements
  • Module 7 : Launching and in-life management
  • Module 8 : Product strategy
  • Module 9 : Personal effectiveness

Who will deliver the course?

Courses are delivered by highly experienced product managers who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

What does the training include?

The course includes all course material as well as lunch and refreshments each day. As a delegate you are given comprehensive training notes in binders, a soft-copy set of best practice tools as well as the latest Product Focus Journal. The option to undertake Product Focus certification is also included in your course fee.

Product Management certification

The certification exam tests your product management knowledge and how you would deal with typical product management and product marketing issues. Successful completion will qualify you as a Product Focus Certified Product Manager. The opportunity to become certified is included in the price of the course but taking the exam is optional.

The exam is taken online. It is a mix of multiple-choice questions and questions that require short written answers.

It is not a memory test so you can use reference materials as you would in real-life. All questions can be answered using the training course notes and Product Focus Journals.

Further details including how to access the exam will be emailed to you at the end of the course. The exam will take around ninety minutes to complete and must be completed within two weeks. We will then mark it and get back to you with a simple pass or fail. If you fail you will be given one more attempt to pass. To preserve the integrity of the exam, the correct answers are not provided.

If you pass you will be sent a certificate and enrolled on our register of Product Focus Certified Product Managers. Click here for more details.

Is there any pre-course work?

Before the course you are sent a pre-course questionnaire which is used on the course to provide a confidential benchmark report of your background, role and day-to-day activities against the industry norm.

Where will the course be run?

Our public product manager courses are run in purpose designed training venues in London, Amsterdam, Berlin and Munich.

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A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of Product Management Platforms, Diagnostics and Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global
6 months on - I think your product management course must have been the most valuable course of my career so far. I have used much of the material on the USB key and your analogy of being the CEO of the product really helps.
Ellie Ryan - Product Manager, Thomson Reuters
Overall very good and very useful. It helped me with the foundations, core and structure of my role and I look forward to getting back into the office to use my new skills.
Gavin Murphy - Product Manager, KCOM
I’ve used other companies for product management training in the past but this was the best I’ve seen - I and everyone in my team rated the course as ‘excellent’.
Simon Witkiss - Product Director, IRIS Software Group
Many thanks again for an excellent, informative and interesting course. As I mentioned on Friday I will certainly be sending any new product managers to you as and when they come on board!
Paul Prior - Sysnet Global Solutions

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Contact information

+44 (0) 207 099 5567
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