Product Management and Product Marketing for technology-based products

Comprehensive 3-day course

Product management and product marketing are at the core of any business that sells products. However, their performance is often limited by lack of experience or poor training.

Our 3-day public course addresses this by covering all the key areas of product management and product marketing – focused on technology-based products. It is constantly updated with proven tools and approaches to give you an edge. We specialise in B2B and B2C.

Thousands of delegates have been on our courses and their feedback is invariably excellent. In fact we’re so confident, if you attend our 3-day public course we’ll refund your fee if you don’t think your skills or understanding have improved.

Customer feedback
We use Coursecheck to collect feedback from everyone we train on our public courses – see for yourself what delegates say about us.


See what past delegates say below.

Course Booking

London 3-day training course dates (£1,590) + vat.

28 Feb-2 Mar 2018 Book now – 2 spaces left 11-13 Apr 2018 Book now 2-4 May 2018 Book now

Amsterdam 3-day training course dates (€1.870)

21-23 Feb 2018 Book now – 4 spaces left 18-20 Apr 2018 Book now

Berlin 3-day training course dates (€1.870)

20-22 Mar 2018 Book now 25-27 Jul 2018 Book now

Düsseldorf 3-day training course dates (€1.870)

2-4 May 2018 Book now 12-14 Sept 2018 Book now

Munich 3-day training course dates (€1.870)

14-16 Feb 2018 Book now – FULL 13-15 Jun 2018 Book now

Paris 3-day training course dates (€1.870)

27-29 Jun 2018 Book now


All courses are delivered in English. See our standard terms and conditions.

Please contact about future dates.

*Prices are per delegate. London prices are ex UK VAT. There is no UK VAT due if a non-UK company is paying however if the company is based in the EU they must provide their EU VAT Number.

Course Details

Who should attend?

The course will benefit anyone who wants a thorough grounding in product management and product marketing. Even experienced product managers find they learn a huge amount when attending our course.

What are the benefits of the 3-day course?

The course provides a comprehensive grounding in product management and product marketing for people new to the role and an excellent refresh and broadening of skills for more experienced staff.

  • Become more effective. Learn the full range of skills, tools and best practice.
  • Gain confidence and insight. Through a thorough understanding of your role.
  • Improve work quality and speed. By using industry-leading tools, templates and checklists in a structured approach.
  • Build experience. By sharing anecdotes and experiences with delegates from other companies across the industry.
  • Learn practical approaches. We teach tools and techniques that can be taken straight back to the office rather than academic theories.
  • Get certified. Become a Product Focus Certified Product Manager and demonstrate your commitment to professional development.
  • Learn the vocabulary. Learn the terminology of product management and it’s processes – especially useful if English is not your first language.

We teach you how to think like a professional product manager/marketer.

What is the price?

The course is priced at £1,590 ex VAT per delegate in London.
There is no VAT (20%) to pay if your company has an EU VAT number.

The price per delegate in Amsterdam, Berlin, Düsseldorf, Paris and Munich is €1.870.

If you are booking for several delegates then please call to discuss pricing.

What is the course format?

The course is delivered in 9 modules over 3 days from 9:00 to 17:00 (9.30 on the first day). Learning is embedded through industry examples mixed with interactive exercises and discussions to keep everyone engaged.

We run our public courses at specially designed venues in central London, Amsterdam, Berlin, Düsseldorf, Paris and Munich. We don’t think people concentrate well in dingy hotel basements so our rooms are flooded with natural daylight to keep delegates awake. There’s an endless supply of tea, coffee and sweets … and the food is excellent too!

Click on the video below to get a feel for what the experience is like.

What does the course cover?

  • Module 1 : The product management and product marketing roles
  • Module 2 : Market analysis
  • Module 3 : Developing propositions
  • Module 4 : Business cases
  • Module 5 : Pricing
  • Module 6 : Product development and requirements
  • Module 7 : Launching and in-life management
  • Module 8 : Product strategy
  • Module 9 : Personal effectiveness

Who will deliver the course?

Courses are delivered by highly experienced product managers who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

What does the training include?

The course includes all course material as well as lunch and refreshments each day.

As a delegate, you are given a printed reference binder which includes all the slides from the course and a book that provides detailed guidance on the use of more than 20 product management tools. You will also be given a soft-copy set of best practice tools and a boxed set of all 15 Product Management Journals (value £99).

The option to undertake Product Focus certification is also included in your course fee.

Product Management certification

The certification exam tests your product management knowledge and how you would deal with typical product management and product marketing issues. Successful completion will qualify you as a Product Focus Certified Product Manager. The opportunity to become certified is included in the price of the course but taking the exam is optional.

The exam is taken online. It is a mix of multiple-choice questions and questions that require short written answers.

It is not a memory test so you can use reference materials as you would in real-life. All questions can be answered using the training course notes and Product Focus Journals.

Further details including how to access the exam will be emailed to you at the end of the course. The exam will take around ninety minutes to complete and must be completed within two weeks. We will then mark it and get back to you with a simple pass or fail. If you fail you will be given one more attempt to pass. To preserve the integrity of the exam, the correct answers are not provided.

If you pass you will be sent a certificate and enrolled on our register of Product Focus Certified Product Managers. Click here for more details.

Is there any pre-course work?

There is no set pre-course work but we recommend thinking about what you’d like to get from the course and making a short list of what’s working and what’s not working at your company.

You won’t need your laptop, all the materials are provided – as well as free food and drink.

Where will the course be run?

Our public product manager courses are run in purpose designed training venues in London, Amsterdam, Berlin, Düsseldorf, Paris and Munich.

Product Management Journal signup

Training Advert


Leadership Advert


Overnight after the training it became easier to raise issues, and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content, solid theory with practical tools and tips to take away. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet

Please use the form below to send us a message


Contact information

+44 (0) 207 099 5567
facebook linkedin twitter