Product Management and Product Marketing for technology-based products
Comprehensive 3-day course
Product management and product marketing are at the core of any business that sells products. However, their performance is often limited by lack of experience or poor training.
Our 3-day public course addresses this by covering all the key areas of product management and product marketing – focused on technology-based products. It is constantly updated with proven tools and approaches to give you an edge. We specialise in B2B and B2C.
Thousands of delegates have been on our courses and their feedback is invariably excellent. In fact we’re so confident, if you attend our 3-day public course we’ll refund your fee if you don’t think your skills or understanding have improved.
We use Coursecheck to collect feedback from everyone we train on our public courses – see for yourself what delegates say about us.
See what past delegates say below.
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All courses are delivered in English. See our standard terms and conditions.
*Prices are per delegate. London prices are ex UK VAT. There is no UK VAT due if a non-UK company is paying however if the company is based in the EU they must provide their EU VAT Number.
Who should attend?
The course will benefit anyone who wants a thorough grounding in product management and product marketing. Even experienced product managers find they learn a huge amount when attending our course.
What are the benefits of the 3-day course?
The course provides a comprehensive grounding in product management and product marketing for people new to the role and an excellent refresh and broadening of skills for more experienced staff.
- Become more effective. Learn the full range of skills, tools and best practice.
- Gain confidence and insight. Through a thorough understanding of your role.
- Improve work quality and speed. By using industry-leading tools, templates and checklists.
- Build experience. By sharing anecdotes and experiences with delegates from other companies across the industry.
- Learn practical approaches. We teach tools and techniques that can be taken straight back to the office rather than academic theories.
- Get certified. Become a Product Focus Certified Product Manager and demonstrate to peers, managers and employers your commitment to professional development.
- Learn the vocabulary. Learn the terminology of product management – especially useful if English is not your first language.
What is the price?
The course is priced at £1,490 ex VAT per delegate in London. There is no VAT (20%) to pay if your company has an EU VAT number.
The price per delegate in Amsterdam, Berlin, Paris and Munich is €1.870.
If you are booking for several delegates then please call to discuss pricing.
What is the course format?
The course is delivered in 9 modules over 3 days from 9:00 to 17:00 (9.30 on the first day). Learning is embedded through industry examples mixed with interactive exercises and discussions to keep everyone engaged.
We run our public courses at specially designed venues in central London, Amsterdam, Berlin, Paris and Munich. We don’t think people concentrate well in dingy hotel basements so our rooms are flooded with natural daylight to keep delegates awake. There’s an endless supply of tea, coffee and sweets … and the food is excellent too!
Click on the video below to get a feel for what the experience is like.
What does the course cover?
- Module 1 : The product management and product marketing roles
- Module 2 : Market analysis
- Module 3 : Developing propositions
- Module 4 : Business cases
- Module 5 : Pricing
- Module 6 : Product development and requirements
- Module 7 : Launching and in-life management
- Module 8 : Product strategy
- Module 9 : Personal effectiveness
Who will deliver the course?
Courses are delivered by highly experienced product managers who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.
What does the training include?
The course includes all course material as well as lunch and refreshments each day. As a delegate you are given comprehensive training notes in binders, a soft-copy set of best practice tools as well as the latest Product Focus Journal. The option to undertake Product Focus certification is also included in your course fee.
Product Management certification
The certification exam tests your product management knowledge and how you would deal with typical product management and product marketing issues. Successful completion will qualify you as a Product Focus Certified Product Manager. The opportunity to become certified is included in the price of the course but taking the exam is optional.
The exam is taken online. It is a mix of multiple-choice questions and questions that require short written answers.
It is not a memory test so you can use reference materials as you would in real-life. All questions can be answered using the training course notes and Product Focus Journals.
Further details including how to access the exam will be emailed to you at the end of the course. The exam will take around ninety minutes to complete and must be completed within two weeks. We will then mark it and get back to you with a simple pass or fail. If you fail you will be given one more attempt to pass. To preserve the integrity of the exam, the correct answers are not provided.
If you pass you will be sent a certificate and enrolled on our register of Product Focus Certified Product Managers. Click here for more details.
Is there any pre-course work?
There is no set pre-course work but we recommend thinking about what you’d like to get from the course and making a short list of what’s working and what’s not working at your company.
You won’t need your laptop, all the materials are provided – as well as free food and drink.