SURVEY Haveyourview In September we did a survey to ask about which topics you would like to see covered in future journals. We got130responsesandnearly130differentanswers! Wethinkthisshowsjusthowvariedtheproduct managementandproductmarketingchallengesarein ourindustry. Aftersomemoredetailedanalysis,thetop10 topicsarelistedbelow.Letusknowifyouhavea favouritebyemailing [email protected] 1. In-lifeproductmanagement(includingcustomerretention) 2. Effectiveapproachestocompetitiveresearch 3. Productstrategyandmanagingaportfolioofproducts 4. Productmanagingservicesandsolutions(ascomparedtoproducts) 5. Howtodriveproductinnovation 6. Persuadingseniorexecsofthevalueofproductmanagement 7. Theimpactofsocialmediaonproductmanagement 8. Effectiveapproachestoroadmapping 9. Gettingandvalidatingcustomerrequirements 10. Howtoeffectivelymanagestakeholders,meetings,workshopsandyourtime ProductManagementJournalVolume 7 21 Annual Survey Weuseoursurvey tobenchmark product management eachyear.Letus knowifyou’dlike totakepart.You candownload the latest results from ourwebsite.