Group Training: For 8 or more people
Gather your product managers for an immersive group training experience. We’ll equip them with the skills and best practices to deliver world class product management. Ideal for hardware, software, or services – internal, B2B, or B2C.
Training for groups of 8 or more – delivered live online or onsite at your offices
Training for all product managers | Training for product management people leaders | |
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Course Title | Product Management and Product Marketing for technology-based products | Leading Product Management |
Training focus | Learn the essential skills to become a world class product manager | Learn how to setup and run a product management team and organisation |
Who is it for? | All product people and those aspiring to be product managers | People leaders – and aspiring people leaders – of product management teams and organizations |
Training Course Syllabus |
Training for all product managers | Training for product management people leaders | |
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Course Title | Product Management and Product Marketing for technology-based products | Leading Product Management |
Training focus | Learn the essential skills to become a world class product manager | Learn how to setup and run a product management team and organization |
Who is it for? | All product people and those aspiring to be product managers | People leaders – and aspiring people leaders – of product management teams and organizations |
Typical job titles attending | Product Manager, Product Owner, Product Marketing Manager. Also senior leaders e.g. Head of Product Management assessing the course for their teams | Head of Product Management, Director of Product Management, VP of Product |
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Course Structure | Module 1: The role and mindset of product management Module 2: Market analysis and discovery Module 3: Developing propositions Module 4: Effective business cases Module 5: Pricing Module 6: Product development and requirements Module 7: Launching, roadmaps, and in-life management Module 8: Product strategy Module 9: Effective product management Interactive live training, exercises, case studies, discussion, and polls | Product Strategy: making the link from vision to product delivery, getting the balance right in your product portfolio, and the rules and structure you need for decision making Product People: recruitment, mindset and motivation, learning and development, and stakeholder management Product Organization: how you’re set up, who does what, and how to measure if you are successful Product Delivery: consistent adoption of frameworks, implementation that reflects reality, controls to ensure everything is working, and alignment to other teams Interactive live training, exercises, case studies, discussion, and polls |
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After training, your team gets full access to our online Toolbox packed with product management resources
After previously attending Product Focus training, I thought it would be a great foundation for my product managers to understand the breadth of the role, best practice and get both excited and acquainted with aspects of the product management craft that increases the value of the role within the organization. We ran a series of 4 boot camps. The feedback from my team was excellent, and we’re seeing a clear mindset shift, increased maturity and standardization, and a higher impact on our business. The training has already started to pay off by giving me a different lens with which to look through as I help my teams navigate interactions and collaborate with our technology partners. I appreciate the content from the course, the toolbox, and all the benefits that go with this. The course was well delivered with a great mix of discussion, presentation, group work and polls using the Adobe Connect platform. The content was informative, interesting and covered areas in depth. I’d highly recommend this for new product managers or those with a few years under your belt as I have; I absolutely found value and benefit in this experience.
Don't risk falling behind – give your team the skills and confidence to stay ahead
Don't risk losing your budget due to slow corporate procurement processes
The sooner your team gets new skills, the faster they can positively impact the business
Investing in professional growth shows you value your team, leading to increased satisfaction
Keep your competitive edge – your competitors might be training their teams already
Raise the bar of performance now and drive the outcomes to succeed