Individual Training (or up to 5 colleagues)
Learn the essential knowledge, mindset, and skills to become a world class product manager.
We run product management training courses for product professionals at all stages of their career – whether you’re starting out or looking to sharpen your skills.
Our training is ideal for product managers of hardware, software, services – B2B or B2C – or internal products.
Individual training (or up to 5 colleagues) – delivered live online or face-to-face
This training course is called ‘Product Management and Product Marketing for technology-based products’. It is for people new to product management, those without formal training, or anyone seeking a skills refresher.
It aims to give you the mindset, knowledge, skills, and confidence needed to deliver world class product management in your company.
Whether you’re a Product Manager, Product Owner, or Product Marketer… you can kick-start your career by attending this industry-leading product management
training course.
This course is for you if you manage hardware, software, services, or platforms – whether customer-facing B2B, B2C or internally facing.
Course modules include:
Module 1: The role and mindset of product management
Module 2: Market analysis and discovery
Module 3: Developing propositions
Module 4: Effective business cases
Module 5: Pricing
Module 6: Product development and requirements
Module 7: Launching, roadmaps, and in-life management
Module 8: Product strategy
Module 9: Effective product management
 | Who is this course for?
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 | Live online delivery option
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 | In-person delivery option
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 | Learning Materials
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 | Certification
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 | Expert instructors
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There are no formal pre-requisites, apart from your passion to learn how to deliver world class product management!
You’ll master the Product Activities Framework so that you understand everything that’s needed to deliver world class product management in your organization.
Become more effective
Learn the full range of skills, tools, and best practice needed to succeed in leading companies today.
Engaging and Immersive Experience
Enjoy a high-energy mix of teaching, discussions, videos, polls, and exercises, with breaks to refresh.
Gain confidence and insight
Learn the full breadth of the product manager role and share experiences with peers from other companies.
Get certified
Become a Product Focus Certified Product Manager and demonstrate your commitment to professional development and growth.
Quiz expert instructors
Chat with our expert training instructors, seasoned product managers with diverse industry experience, to grasp real-world insights and tips.
Consistent high-quality content
Our training is part of a body of knowledge that is consistent best practice across all our courses. It’s not dependent on the personal experience of someone who happens to work at a famous company.
Learn the terminology
Especially useful if English is not your first language.
Post-training support
Delegates get access to our online Toolbox – an industry-leading source of tools, templates, checklists, and best practice resources.
Training course delegates get premium access to product management resources in the Product Focus toolbox, with white papers, frameworks, infographics, and journals – get full access when you attend a training course
After previously attending Product Focus training, I thought it would be a great foundation for my product managers to understand the breadth of the role, best practice and get both excited and acquainted with aspects of the product management craft that increases the value of the role within the organization. We ran a series of 4 boot camps. The feedback from my team was excellent, and we’re seeing a clear mindset shift, increased maturity and standardization, and a higher impact on our business. The training has already started to pay off by giving me a different lens with which to look through as I help my teams navigate interactions and collaborate with our technology partners. I appreciate the content from the course, the toolbox, and all the benefits that go with this. The course was well delivered with a great mix of discussion, presentation, group work and polls using the Adobe Connect platform. The content was informative, interesting and covered areas in depth. I’d highly recommend this for new product managers or those with a few years under your belt as I have; I absolutely found value and benefit in this experience.
Early Bird Rates: Our early bird rate discounts typically apply for bookings made at least 30 days before the course runs.
Cancellation: Cancellations must be made in writing (e.g. by email). If the cancellation is 30 days or more before the course/workshop then a full refund will be given. A 50% refund will be given for cancellations received 15 to 29 days before the course/workshop. No refund will be given for cancellations less than 15 days before the course/workshop or for “no-shows” on the day.
Alternative participants: An alternative participant can be substituted at any time and at no cost.
Course transfer: A single transfer to an alternative course/workshop date can be made up to 30 days in advance of the date of the originally booked course/workshop at no cost.
Course postponement or cancellation: Product Focus reserves the right to postpone or cancel the course/workshop due to unforeseen circumstances in which case our liability is limited to the course/workshop fees.
Online training: You are responsible for ensuring you have the appropriate technology and set-up to access our online training.
Venue access: For a face-to-face course if you will need wheelchair access to the venue please contact us when registering at [email protected].
If you have any questions about our standard terms and conditions, please contact us.
As the European Leaders for Product Management training, we provide a variety of live online and face-to-face courses. View our public course calendar here to find a suitable training course. If you’re interested in private training for your company, or you need assistance, please get in touch with a member of our team:
Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected]
Our Public courses are for individuals, and anyone can attend. They provide the opportunity for you to mix and share experiences with peers from other technology companies. Scheduled every few weeks, there’s sure to be a convenient date.
Our Private courses are for companies and organizations, and we recommend eight or more delegates to make them cost-effective. These courses can be customized for your business and are a great way to get your whole team ‘on the same page.’ Private courses can be online (to bring remote workers together) or on-site/in-house at your offices.
Our public product management course pricing is shown here on our calendar. You can pay in £, € or $.
Our face-to-face public courses run in major European cities and are priced slightly higher than our live online courses. Both have early-bird pricing, which is available up to 30 days before the course runs.
If you’re interested in pricing for a private course, please get in touch.
Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected]
The two prices for public courses represent our early bird and standard rates. Early bird discounted rates apply for bookings made at least 30 days before the course runs.
An online training course typically runs for 5 consecutive days during a week. However, it’s only 5 hours per day (either morning or afternoon sessions) with lots of breaks in that period.
Our face-to-face courses typically run for 3 full days.
Yes – due to the COVID pandemic, we have adapted our training offering, like many organizations. Whether you attend one of our face-to-face or online courses, the content is the same. Our training is part of a body of knowledge that is consistent best practice across all our courses. It is delivered by senior-level product managers who are highly experienced trainers, with in-depth experience in a wide range of companies and industries.
No – but it’s useful to have some formal product management training, and you do need to be leading or aiming to lead a product management team, department, or function.
Cancellations must be made in writing (e.g., by email). Our standard terms are as follows:
We incur various costs when running a training course. We don’t like charging cancellation fees, and if we can resell your place, we won’t charge you anything. See further information here.
Yes – our flagship product management course can be delivered on-site at your offices and customized to suit your needs. Product Focus is the preferred training partner for many organizations. We have the scale and experience to run everything from one-off training courses to a partnership encompassing multi-year training and support programs that successfully embed new ways of working. There are a variety of private training benefits – view them here.
Most of our training courses are in the English language.
However, we also have an exclusive partnership with ProduktManageMentor to offer our product management training and services in the German language. To learn more visit here.
We limit the number of people on our courses to a maximum of 18 delegates on face-to-face training and online courses. This ensures we can interact with all the delegates, answer their questions, and maintain the pace of the training.
Once paid funds have cleared in our account (typically 7-10 days), we will send you a paid invoice for your credit card receipt.
Yes – if you are confident your accounts payable department can process payment within our standard terms, which are: before the course runs or 30 days from the invoice date, whichever is earlier. Please note you need to book with a company email address to be invoiced. If you are self-funding, you must pay by credit card.
No, you have to attend our Product Management and Product Marketing for technology-based products course to take our certification exam.
Whether you attend one of our public or private courses, our expert instructors will train you to think like a professional product manager. At the end of the course, you will have 3 weeks to complete the exam to obtain your Product Focus certification. You can see more details about our certification here.
At Product Focus, we help businesses and individuals deliver world class product management. As a product manager, holding a certification can help build your confidence and credibility amongst peers, managers, and employers. As an organization considering training, it shows that you care about your employee’s professional development.
Our Product Focus certification covers the full range of product management and product marketing disciplines. Focused on applying best practice, tools, and approaches to real-world situations, our certification is widely recognized and known within the industry. Employers frequently ask us to confirm that potential employees are certified. Learn more about how our certification works here.
If you attend a private product management training course that is eligible for certification, you can take the certification exam at the cost of £250. This option is available for up to 12 months after your course. You will need to contact us to check if the course you attended is eligible.