A strong value proposition should answer one simple customer question: “Why should I buy from you?” But creating one that is clear, credible and genuinely differentiated is a skilled piece of work and requires much more than a clever sentence.
In this practical webinar, Louise May, Director of Product Management at Product Focus, will break down the anatomy of an effective value proposition and show how the different elements fit together: your target customer, the problem or need, your solution, the benefits it delivers, what makes it different and the evidence that makes your claims believable.
Key takeaways:
We’ll look at the research, analysis and practical tools product managers need to build each element:
- From segmentation and personas through to customer problems, benefits, competitive differentiation and proof;
- and how these elements come together into a concise proposition that can guide product development, positioning and messaging.
Ideal for product managers and product marketers who want to move beyond generic messaging and build propositions based on real customer value and evidence.
Date and time:
Wednesday 28 October 2026: 12:00 UK / 13:00 CET / 07:00 ET / 05:00 PT
About Louise May:
Louise May is Director of Product Management at Product Focus. She has over 20 years’ experience in product management and consultancy. She has held head of product
and director of product roles in several software companies and has worked in start-ups,
scale-ups and multi-nationals.
Her passion is recruiting, developing and coaching high-performing teams and
watching people grow and be successful.