Diverse ways to view sport

Product Management in sport – is that a thing?

Product management and sport.

Is this the perfect marriage between the disciplines and skills of product management and the emotion and professionalism of sport?

The 4++ times Product Managers meet B2B customers

When do you get the opportunity to meet customers? And are these the right type of meeting to get the insights you really need?

Gartner Hype Cycle Overview

What’s all the hype about?

I am sure many of you will have seen the Gartner Hype Cycle at some point.

Have you wondered what it’s all about and whether it can help your business?

Lean Requirements Workshop

Lean Requirements – an in-depth guide

Learn from this excellent case study how to use a lean requirements process to quickly and efficiently gather software requirements.

Unique Value Proposition

Unique Value Proposition Explained

UVP – level 3 is an approach created by one of our clients as a way to define and manage the value they deliver to customers. Learn about this approach and how it can help you.

Taming the RHINO

Taming the RHINO

A RHINO is a Really High value New Opportunity. It’s when a sales person in your B2B business comes along with a new customer deal for something that you don’t currently do!

So what next?

Lean Startup book cover

Are MVPs for us?

The use of the phrase ‘Minimum Viable Product’ (MVP) has spread well beyond the start-up community, since it was popularised in Eric Ries’s ‘The Lean Start-up’. However, that doesn’t mean it’s always accepted – there are supporters and critics in companies large and small.

What’s going on with MVP and is it the right approach in your company?

Mother elephant with tiny baby

Enterprise vs Consumer product management

How different is B2B product management compared to B2C product management?

To help answer this question we’re showcasing a great blog from Rich Mironov which explores these differences in some detail.

Why you need a product taxonomy

Big B2B technology companies with lots of products and services often have many different ways of talking about them. It’s easy to get confused which is where a Product Taxonomy can help so everyone knows what to sell, deliver and measure. Download our free infographic.

Laptop and email

Are you a slave to your email?

We all use email every day but it often fails us. Sometimes it can feel as if our inbox drives what we do.

Here are a few thoughts to get you thinking about email best practice and how you can use it more effectively – and a really fun video!

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