An image showing a UX Designer’s notepad with some hand-drawn wireframes

7 things you need to know about UX if you’re a Product Manager

7 things you need to know about UX if you’re a Product Manager

The worlds of product management and User eXperience (UX) are closer than they’ve ever been. If you want to deliver a product that your customers will love then you need to know about UX. But do you, as a Product Manager, really know about UX?

From projects to products

Does the next customer deal drive development priorities? Do Sales and Senior Management sell whatever the customer wants? Are costs spiralling and profits falling?

We explain the challenges of moving from a project driven to product driven business.

Roadmap Prioritisation – a case study

Find out how a process to priortise candidates for the roadmap works in real life.

Product manager personas

Product Manager Personas – to help understand your role

You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas?

They’re useful because they help you think about the skills and behaviour you need to be successful in your job.

Playing to win book cover

The winning aspiration

Want to win? Why not build your product strategy on the ideas in this very successful book.

It’s about having a winning aspiration which quite simply means how do you beat the competition?

Don’t let iceberg products sink your business

Many older products are left floating around. We call these Iceberg or Coconut products.

Coconut products make money and don’t cost much to run but iceberg product have big hidden costs that can sink your business.

In-life – where the rubber hits the road

Creating new products can appear exciting and glamorous compared to managing an in-life product.

But in-life is where a product idea is put into practice and where the money is earned!

How websites trick you

Sometimes companies do things on their websites that are designed to deliberately mislead us.

They are known as dark patterns – but are they good or bad design?

Leaky bucket

4 common in-life product problems and what to do about them

You’ve launched your product. The early planning was good, and at launch the product appeared to have a good market fit.

But, now things have gone awry.

Read on to discover the 4 common in-life product problems and how to handle them.

The Optimal Product and Minimum Viable Product

Minimum Viable Product vs the Optimal product

Minimum Viable Product (MVP) versus Optimal product – what’s the difference and the MVP trap that many companies fall into.

Watch our short video to explain the theory behind the Lean Product, MVPs and Optimal Products.

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Overnight after the training it became easier to raise issues, and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content, solid theory with practical tools and tips to take away. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet

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