UVP – level 3 is an approach created by one of our clients as a way to define and manage the value they deliver to customers. Learn about this approach and how it can help you.
A RHINO is a Really High value New Opportunity. It’s when a sales person in your B2B business comes along with a new customer deal for something that you don’t currently do!
So what next?
The use of the phrase ‘Minimum Viable Product’ (MVP) has spread well beyond the start-up community, since it was popularised in Eric Ries’s ‘The Lean Start-up’. However, that doesn’t mean it’s always accepted – there are supporters and critics in companies large and small.
What’s going on with MVP and is it the right approach in your company?
How different is B2B product management compared to B2C product management?
To help answer this question we’re showcasing a great blog from Rich Mironov which explores these differences in some detail.
Big B2B technology companies with lots of products and services often have many different ways of talking about them. It’s easy to get confused which is where a Product Taxonomy can help so everyone knows what to sell, deliver and measure. Download our free infographic.
We all use email every day but it often fails us. Sometimes it can feel as if our inbox drives what we do.
Here are a few thoughts to get you thinking about email best practice and how you can use it more effectively – and a really fun video!
As a product manager you may have been called the ‘sales prevention department’.
Don’t worry – saying ‘No’ is an important part of your job.
If you’re the first product manager in a business or are introducing product management into a company for the first time – you face some big challenges! Read on for our tips on how to succeed.
Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.
Should Product Managers be responsible for product profitability?
It’s one of the big questions that we get asked again and again…