Product manager personas

Product Manager Personas – to help understand your role

You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas?

They’re useful because they help you think about the skills and behaviour you need to be successful in your job.

Playing to win book cover

The winning aspiration

Want to win? Why not build your product strategy on the ideas in this very successful book.

It’s about having a winning aspiration which quite simply means how do you beat the competition?

Don’t let iceberg products sink your business

Many older products are left floating around. We call these Iceberg or Coconut products.

Coconut products make money and don’t cost much to run but iceberg product have big hidden costs that can sink your business.

In-life – where the rubber hits the road

Creating new products can appear exciting and glamorous compared to managing an in-life product.

But in-life is where a product idea is put into practice and where the money is earned!

How websites trick you

Sometimes companies do things on their websites that are designed to deliberately mislead us.

They are known as dark patterns – but are they good or bad design?

Leaky bucket

4 common in-life product problems and what to do about them

You’ve launched your product. The early planning was good, and at launch the product appeared to have a good market fit.

But, now things have gone awry.

Read on to discover the 4 common in-life product problems and how to handle them.

The Optimal Product and Minimum Viable Product

Minimum Viable Product vs the Optimal product

Minimum Viable Product (MVP) versus Optimal product – what’s the difference and the MVP trap that many companies fall into.

Watch our short video to explain the theory behind the Lean Product, MVPs and Optimal Products.

Product management problem

What Would You Do? Try this dilemma…

As a product manager, there are always hard decisions.

What would you decide to do with this typical launch dilemma?

product manager role and why you need to lead

The product manager role and why you need to lead

Is your direction set by whatever crisis you face? Are you busy reacting to the requests of others? Does your email drive you?

Don’t swim with the shoal – why product managers need to lead.

Internal product manager stuck in a box

Are you an internal product manager stuck in a box?

Internal product managers come up against unique obstacles and dilemmas. The challenge is serving internal customers rather than selling to external customers.

If you’re stuck in your role as an internal product manager we’ve outlined 6 ways to break free.

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I attended an excellent training course by ProductFocus last week. Well structured content, solid theory with practical tools and tips to take away. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience. Thank you to Ian Lunn for leading the course.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global

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