How different is B2B product management compared to B2C product management?
To help answer this question we’re showcasing a great blog from Rich Mironov which explores these differences in some detail.
Big B2B technology companies with lots of products and services often have many different ways of talking about them. It’s easy to get confused which is where a Product Taxonomy can help so everyone knows what to sell, deliver and measure. Download our free infographic.
We all use email every day but it often fails us. Sometimes it can feel as if our inbox drives what we do.
Here are a few thoughts to get you thinking about email best practice and how you can use it more effectively – and a really fun video!
As a product manager you may have been called the ‘sales prevention department’.
Don’t worry – saying ‘No’ is an important part of your job.
If you’re the first product manager in a business or are introducing product management into a company for the first time – you face some big challenges! Read on for our tips on how to succeed.
Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.
Should Product Managers be responsible for product profitability?
It’s one of the big questions that we get asked again and again…
Our Product Management Dashboard is a unique tool that we use when reviewing product management at our clients.
Use it to identify key challenges, discuss what’s going wrong and to communicate what needs to change.
We talk about dealing with Hi.P.P.O.s (Highest Paid Person’s Opinion) on our training course but this blog introduces a new animal to be feared – the Z.E.B.R.A.
Here are 3 reasons why we might want to listen to the Hi.P.P.O.
Our Product Management Maturity Model has been refined based on the work we’ve done with a variety of technology companies over the past few years. It’s always nice to know what to aim for and this model shows what a best practice product management function can look like.
Download our infographic to review the maturity of product management in your business.