Product Management Journals
Our full range of Journals is shown below. Scroll down to read some sample articles.
Each Journal covers an important product management topic. You can see the contents page of each Journal and click on the link to read the article if it is available.
You can read the complete Agile Journal online here.
Making sure your product delivers when it matters
What is in-life? An explanation
Measure what matters: In-life metrics and reporting
Documentation: What should you have in place and top tips
Time well spent: Focus on what’s important
End of life: How to successfully withdraw a product
Insight: Where the rubber hits the road: The importance of in-life vs. new product development
Getting products in front of customers and making sure they sell
Product Marketing? What is it?
The basics: Right message, right people, right place, right time
Planning: The delivery of marketing materials
Personas: Getting “under the skin” of our customers
Inbound marketing: Going digital to attract and convert leads
Insight: Artist and expert: Never underestimate the value of product marketing
Putting product management in the driving seat
Product management: Explained in a nutshell
The big issues: What are the big issues that come up again and again?
Smart businesses: The 7 things smart product managers and teams do
Insight: But I’m only a product manager: Take a lead to improve performance
Watch the video below to get an idea of what’s inside…
Setting the foundation for effective product plans
Product strategy: What is product strategy and why is it important?
10 excuses: Why not to do a product strategy
Tools for strategy development: Playing to win, Blue Ocean strategy and other tools
Portfolio analysis: Visualize and plan the whole product set
Insight: Strategic failure: More than a vision – it has to deliver
Why it’s needed and how to make sure it delivers
Training: The options
Product management tube map: The things product managers need to know
Performance!: Making training stick
Justification: ROI and other models
Insight: Professional: Are you a well-intentioned amateur?
How to make sure they deliver
Requirements: The big picture
Who does what?: Product Manager vs. Product Owner
Vision: To inspire and guide the development team
Market Requirements Document (MRD): Setting the scene
4 options: How to write requirements: Classic, User Stories, Use Cases and Job Stories
Other types of requirements: Non-functional, process and UX requirements
Prioritizing: Tools to help you
Finished: When are you done?
Insight: Go deeper: The problem is the problem
Compelling roadmaps that align everyone to your vision
Roadmaps: How to build the perfect roadmap
Masterclass: Advanced ideas and strategy
Ideas: Sources and how to prioritize
Tools: To help you roadmap
Insight: Roadkill: Do Agile and roadmaps conflict?
Understanding markets, customers and the competition
Market analysis: How to research and analyse your market
Talking to customers: What are they really thinking? Interview tips and tricks to help you.
Research: A how-to guide
Understanding competitors: Who are they and how to compete
Insight: The analyst racket: Conflicts of interest – a risky game
And its impact on product managers
Scrum: The rules and its impact on the product owner
Product manager checklist: Survive and prosper with Agile
Tools: Software to help you manager requirements and projects
Scrum this! From the Cranky Product Manager’s blog
Insight: The dangers of Agile hype: Hype, dogma, religious-like zealotry – is there a bandwagon?
Product management and product marketing teams
The role: What does a product manager do anyway?
Leadership tools: Product manager personas and 20 things to make you great
Starting up: How to introduce product management for the first time
How are we doing? Measuring product management
Carve-up: Splitting responsibilities across multi-national companies
Insight: Motivation: How happy is your donkey?
Setting the optimum price. Tips, tactics and theory
How to price: The key to effective pricing
The psychology of pricing: How to get inside your customer’s mind
Pricing structures: What are they and which ones work best?
Software pricing: Options and Terminology
Insight: Take control of your pricing: Why it’s vital to get involved
How to create outstanding business cases that deliver results
How to build a business case: Step-by-step guide, plus Top 10 Excel Tips
7 common mistakes: How to spot the warning signs
Scenarios: Scenario planning and sensitivity analysis
An idiot’s guide to finance: Key financial jargon and terminology explained
Insight: Lies, damn lies and business cases: Is being objective really rewarded?
Stay ahead in a downturn. The product manager’s guide
Succeeding in a downturn: How to stay ahead when the market is going down
Tools for managing requirements: Perfecting the requirements management process
Outsourcing: The pros and cons for product management – Searching for ways to reduce overheads, is outsourcing the answer?
Job searching: What to do if the worst happens
Insight: Voice of the market: Do you have your finger on the pulse?
How to build sharper propositions that really work
Valuing needs: How to develop the best propositions: A three step guide
Persona profiling: Getting into your customer’s shoes
Thinking big: Propositions for big software products
Listen and learn: Customer feedback need not cost the earth
Insight: The Power of a proposition: Why product managers need propositions
Hit the ground running and what not to do
Go-to-market: A step-by-step guide for a successful launch
Taking the lead: How to utilise early adopters
Launch checklist: Don’t miss a thing!
Stakeholder Management: A simple tool to manage your launch
Good timing: Choosing the right date
MVPs: Launching Minimum Viable Products
Insight: Outcome not output: It’s more than hitting the launch date