Product Management Infographics
Product Activities Framework
The Product Activities Framework identifies all activities that should take place in any company with products. Use it to understand who owns what in your business.Learn more
Product Management Lifecycle
The Product Management Lifecycle applies in any business that develops and sells products. Use it to check you have everything in place.Learn more
Product Management Maturity Model
Understand the 3 stages of product management team or department maturity. Use it to work out how you are doing compared to industry best practice.Learn more
Product Management Dashboard
The Product Management Dashboard uses a series of dials to represent the key issues that can impact on success. Use it to think about the challenges in your business.
Business Case Contents
Our Business Case infographic shows the different content to cover in a comprehensive product business case and the tools that can help in each area.Learn more
The Buying Cycle
The Buying Cycle shows the stage our prospects and customers go through when making the decision to buy. Use it to understand the marketing needed to support each stage.Learn more
Big B2B technology companies with lots of products and services often have many different ways of talking about them. It’s easy to get confused which is where a Product Taxonomy can help make sure everyone knows what to sell, deliver and measure.
In theory, the concept of a product lifecycle is quite straight forward – products are launched, grow, mature and die. But that’s a bit too simplistic. There are a whole variety of ways different product lifecycle models can be used – with MVPs and Optimum products, the concepts of breakeven and payback and how you manage the launch and end-of-life stages of a product.
Starting a new job checklist
Start your new product management job with confidence. Our infographic shows what you need to do in the first 90 days.