Which lifecycles are useful for your products?

In theory, the concept of a product lifecycle is quite straight forward – products launch, grow, mature, and die. But that’s a bit too simplistic.  

There are a whole variety of ways different product lifecycle models can be used – with MVPs and Optimum products, the concepts of break-even point and payback, and how you manage the launch and end-of-life stages of a product. 

We’ve produced an infographic that runs through 4 lifecycles as examples of how activities can change depending on what is appropriate for your product.  

We have provided a great starting point to get you thinking about the different lifecycles that could be appropriate for products in your business.  

Product Lifecycles

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