Learning the product management basics

If you are new to product management, it’s worth starting with What is Product Management which will give you a comprehensive overview of what product management is, who does it, and why.

And, if you work in a business that uses agile development approaches like Scrum take a look at Agile Product Management.

A key aspect of product management and product marketing is developing propositions. See our description of how to create a compelling proposition and our elevator pitch!

Why not take a look at our full list of infographics, blogs, journals, and more on our resources pages.

If you are a new or established product manager or marketer and want to formalize your knowledge, take a look at one of our online public courses, Product Management & Product Marketing for technology-based products.

If you run a product team or department and want to get your whole team trained, we can come to your offices and conduct a private training session for the entire team.

Take some time to read our advice on creating job descriptions within product management, and read our white paper Product Management as a leadership role.

To sharpen your own skills as a leader of a product management team, attend our course Leading Product Management.