How to build the right proposition for your product

Most of us work in crowded markets where customers can choose from many different options.

How do you make them aware of your product? How do you get them to see the value of what you offer? And ultimately, how do you get them to buy your product rather than a competitors’?

What are your options? A few common ones people do are to:

  • Describe what your product does on your website
  • Then spend a ton of money on Google ads to drive traffic to your website
  • And, if you have sales teams incentivize them (with money) to push your product when talking to customers.

These are all options that will help raise awareness. But, should this be your focus? Or should you be spending time on developing a product proposition?