Helping you think about the behaviors you need to exhibit to be successful in your role

Our product manager personas show different behaviors that product people can take on in their roles.

What persona is needed at any point in time will depend on the nature of your job, product lifecycle stage, and business context.

  • Which personas are you?
  • Which ones would you like to be?
  • What would your boss say you are?
  • And, what would they prefer given where you’re at with your product and future plans?

Our infographic shows 12 different personas – download it now to find out which ones you are?

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Product Manager Personas



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