Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.
Does the next customer deal drive development priorities? Do Sales and Senior Management sell whatever the customer wants? Are costs spiralling and profits falling?
We explain the challenges of moving from a project driven to product driven business.
Avoid product managers acting as an expert helpdesk.
Focus on the fuzzy front-end.
What is the difference between a Product Owner and a Product Manager?
And why people can get so confused…
Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.
Watch this cartoon video to discover what they are and how to put product management in the driving seat.
Agile and Scrum but with 57 varieties…
So, is Agile better than Waterfall? Scrum better than Stage-Gate? We don’t necessarily think so.
There is no single best way of developing even though some people would like us to believe there is!
Our Product Management Journal on Launching is packed with best practice, tips and insights.
See a summary of the content by clicking on the title above.
Business cases are a complete waste of time. You know that the numbers will be wrong and made to say whatever it takes to get sign-off. When being first-to-market really counts – business cases just slow you down.
Whilst we don’t believe this we’ve certainly seen this attitude in the past!