The B2B Innovator’s Map
Most new enterprise software products fail to generate a profit.
But not because of technical challenges, budget, or market conditions. They fail because most companies build products that customers don’t want to buy – so claims Daniel Elizalde in his book, ‘The B2B Innovator’s Map.’
Daniel Elizalde is a product executive turned coach, advisor, and expert in understanding the ins and outs of building enterprise software products. In this Product Focus webinar, he explored providing a practical framework to accelerate your path through the B2B innovation journey, including:
- Why do new B2B products often fail to generate a profit?
- Why product-market fit is a useless metric and what companies should focus on instead (delivering value to the first ten customers).
- Overview of the six stages of the B2B Innovator’s Map and how they apply to enterprise software and IoT solutions.
You can reach Daniel at www.danielelizalde.com