The use of the phrase ‘Minimum Viable Product’ (MVP) has spread well beyond the start-up community, since it was popularised in Eric Ries’s ‘The Lean Start-up’. However, that doesn’t mean it’s always accepted – there are supporters and critics in companies large and small.
What’s going on with MVP and is it the right approach in your company?
The less you build, the faster you can launch and the sooner you get revenue.
So why isn’t everyone doing it?