Product Activities Framework

23 Sep 2019

Updated Product Activities Framework

We’ve updated our Product Activities Framework to reflects the trends we’ve seen emerging in product management. However most of the key product management activities remain the same. Use the framework…

Product Taxonomy

26 Jun 2018

Why you need a product taxonomy

Big B2B technology companies with lots of products and services often have many different ways of talking about them. It’s easy to get confused which is where a Product Taxonomy…

Product-Focus-Product-Management-Dashboard

11 Apr 2018

Product Management Dashboard

Our Product Management Dashboard is a unique tool that we use when reviewing product management at our clients. Use it to identify key challenges, discuss what’s going wrong and to…

Table showing the different roles of product management

5 Aug 2010

What’s your role?

We know from our training courses that product management and product marketing roles are set up differently in nearly every business. If you’re new to the role it’s often difficult…