Why you need a product taxonomy

Big B2B technology companies with lots of products and services often have many different ways of talking about them. It’s easy to get confused which is where a Product Taxonomy can help so everyone knows what to sell, deliver and measure. Download our free infographic.

Product Management Dashboard

Our Product Management Dashboard is a unique tool that we use when reviewing product management at our clients.

Use it to identify key challenges, discuss what’s going wrong and to communicate what needs to change.

Product Management Maturity Model

Our Product Management Maturity Model has been refined based on the work we’ve done with a variety of technology companies over the past few years. It’s always nice to know what to aim for and this model shows what a best practice product management function can look like.

Download our infographic to review the maturity of product management in your business.

Product manager personas

Product Manager Personas – to help understand your role

You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas?

They’re useful because they help you think about the skills and behaviour you need to be successful in your job.

It’s not you it’s the system

Do you ever feel like you’re stuck in mud? It takes more time and effort to do things than it should.

It’s probably the processes and structures used to run the product management function that just aren’t working. Use our framework to review your set-up.

Product Management Maturity Model 2014

Check how mature your product management function is with our maturity model.

What’s your role?

We know from our training courses that product management and product marketing roles are set up differently in nearly every business.

If you’re new to the role it’s often difficult to understand what’s going on and where you fit.

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