The Mom test

Why you should never ask your mother if your idea is any good

Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.

Playing to win book cover

The winning aspiration

Want to win? Why not build your product strategy on the ideas in this very successful book.

It’s about having a winning aspiration which quite simply means how do you beat the competition?

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