Why you should never ask your mother if your idea is any good
Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.
The winning aspiration
Want to win? Why not build your product strategy on the ideas in this very successful book.
It’s about having a winning aspiration which quite simply means how do you beat the competition?
