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Home » Blog » Book review

Book review

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Daniel Elizalde head shot

28 Jun 2022

Accelerating Your Success Through the B2B Innovation Journey with Daniel Elizalde

Learn more about a practical framework to accelerate your path through the B2B innovation journey in this Daniel Elizalde guest webinar

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The Mom test

4 May 2018

The Mom test – Why you should never ask your mother if your idea is any good

Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer…

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Playing to win book cover

28 Sep 2017

The winning aspiration helps achieve successful products

Want to win? Why not build your product strategy on the ideas in this very successful book. It’s about having a winning aspiration which quite simply means how do you…

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Gloucestershire GL7 1XD

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