26 Jun 2018
Why you need a product taxonomy
Big B2B technology companies with lots of products and services often have many different ways of talking about them. It’s easy to get confused which is where a Product Taxonomy…
28 Sep 2017
The winning aspiration
Want to win? Why not build your product strategy on the ideas in this very successful book. It’s about having a winning aspiration which quite simply means how do you…
24 Aug 2010
Judged on the success of your product?
Should you be judged on the success of your product? Well the easy answer would be yes however I think back to my early years in product management and think…