The fight over the customer

The fight over the customer

Historically there was a battle between Sales and Product Management. Sales, having more contact with customers, felt they had a better understanding of customer needs than product managers (and sometimes they were right). But I think today the bigger fight is between User Experience (UX) practitioners and product managers.

Product Managers and User Experience professionals are increasingly working together to deliver products. In some cases this relationship is highly productive, leading to outstanding products, but in others, it can be a bit dysfunctional.

The 4++ times Product Managers meet B2B customers

When do you get the opportunity to meet customers? And are these the right type of meeting to get the insights you really need?

Taming the RHINO

Taming the RHiNO

A RHINO is a Really High value New Opportunity. It’s when a sales person in your B2B business comes along with a new customer deal for something that you don’t currently do!

So what next?

Laptop and email

Are you a slave to your email?

We all use email every day but it often fails us. Sometimes it can feel as if our inbox drives what we do.

Here are a few thoughts to get you thinking about email best practice and how you can use it more effectively – and a really fun video!

Side view of woman showing NO note on her hand

Are product managers the sales prevention department?

As a product manager you may have been called the ‘sales prevention department’.

Don’t worry – saying ‘No’ is an important part of your job.

In defence of the HiPPO

We talk about dealing with Hi.P.P.O.s (Highest Paid Person’s Opinion) on our training course but this blog introduces a new animal to be feared – the Z.E.B.R.A.

Here are 3 reasons why we might want to listen to the Hi.P.P.O.

In-life – where the rubber hits the road

Creating new products can appear exciting and glamorous compared to managing an in-life product.

But in-life is where a product idea is put into practice and where the money is earned!

product manager role and why you need to lead

The product manager role and why you need to lead

Is your direction set by whatever crisis you face? Are you busy reacting to the requests of others? Does your email drive you?

Don’t swim with the shoal – why product managers need to lead.

Buzzwords – do you use them?

See this wonderfully funny short video about business buzzwords.

A simple tool for stakeholder management

What do stakeholders and children have in common?

Use the answer to simplify your stakeholder management process.

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