6 Mar 2015

What vs How

Do you ever struggle to explain to colleagues what product management does? If so, here’s a simple model that can help. Essentially product management is about “the what”.

18 Jan 2013

Do sales let you down?

Do you get frustrated when your sales people don’t deliver what they forecast. Yes? So what can you do to get them back on track…

30 Oct 2012

The analyst racket

As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles. But are there some…