Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.
Watch this cartoon video to discover what they are and how to put product management in the driving seat.
Why going doing the route of custom features for your Enterprise software product can end up killing your product.
And some important tips to prevent it.
Does it really means People Management 🙂
And what else could it stand for – Project Management, Personal Management …
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.
But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.
I bet you thought that other companies were your main source of competition. But is it the other product managers at your company that are your biggest threat?
Do you ever struggle to explain to colleagues what product management does? If so, here’s a simple model that can help.
Essentially product management is about “the what”.
6 best practice tips and a funny video of how it can go wrong!
If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?
Do you get frustrated when your sales people don’t deliver what they forecast.
Yes? So what can you do to get them back on track…
As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles.
But are there some potential conflicts of interest?