Buzzwords – do you use them?


In case you haven’t seen it – this is a wonderfully funny short video about business buzzwords.

I was surprised by how many I’ve heard used and slightly embarrassed about how many I use myself!

So why do we do it …

To impress? A shorthand to communicate something quickly? To be part of the in-crowd? To appear more confident? To emphasise? To be witty?

And is it wrong …

My view is no, unless it’s trying to put someone down or purposefully confuse.

But let me ‘reach out to you’ and ask – what do you think?


Ian Lunn
Director, Product focus

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