In case you haven’t seen it – this is a wonderfully funny short video about business buzzwords.
I was surprised by how many I’ve heard used and slightly embarrassed about how many I use myself!
So why do we do it …
To impress? A shorthand to communicate something quickly? To be part of the in-crowd? To appear more confident? To emphasise? To be witty?
And is it wrong …
My view is no, unless it’s trying to put someone down or purposefully confuse.
But let me ‘reach out to you’ and ask – what do you think?
Director, Product focus