Gartner Hype Cycle Overview

What’s all the hype about?

I am sure many of you will have seen the Gartner Hype Cycle at some point.

Have you wondered what it’s all about and whether it can help your business?

Unique Value Proposition

Unique Value Proposition Explained

UVP – level 3 is an approach created by one of our clients as a way to define and manage the value they deliver to customers. Learn about this approach and how it can help you.

Side view of woman showing NO note on her hand

Are product managers the sales prevention department?

As a product manager you may have been called the ‘sales prevention department’.

Don’t worry – saying ‘No’ is an important part of your job.

Playing to win book cover

The winning aspiration

Want to win? Why not build your product strategy on the ideas in this very successful book.

It’s about having a winning aspiration which quite simply means how do you beat the competition?

Don’t let iceberg products sink your business

Many older products are left floating around. We call these Iceberg or Coconut products.

Coconut products make money and don’t cost much to run but iceberg product have big hidden costs that can sink your business.

Should you have a Minimum Viable Product Strategy?

The less you build, the faster you can launch and the sooner you get revenue.

So why isn’t everyone doing it?

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