3 Oct 2022
Why product managers should not be data-driven
Today it’s really easy to measure everything in your product – user behavior, feature adoption, and conversion rates. However, going fully “data-driven” is a dead-end. Read on…
31 Aug 2022
Resellers… how the choice of reseller channels can make or break your product
In this guest blog by Steve Buck, he explains what a reseller channel is, and the key to success when using one, helping you ensure you’re set up for success.
30 Jun 2022
What to do in the first 90 days of your product management job
The first 90 days are a crucial time in any product management role, to show you can do the job and earn the trust of your colleagues. Learn more and…
28 Jun 2022
Accelerating Your Success Through the B2B Innovation Journey with Daniel Elizalde
Learn more about a practical framework to accelerate your path through the B2B innovation journey in this Daniel Elizalde guest webinar
31 May 2022
Product Management in the Manufacturing sector
Common issues faced by product managers in manufacturing
28 Jan 2020
Innovation – is it the product manager’s job?
Part of the mission of many technology companies is to pursue innovation – it’s a great message to their customers, an enticement to new employees and a key tool to…
19 Nov 2018
What’s all the hype about? Meet the Gartner Hype Cycle
I am sure many of you will have seen the Gartner Hype Cycle at some point. Have you wondered what it’s all about and whether it can help your business?
17 Sep 2018
Unique Value Proposition Explained
UVP – level 3 is an approach created by one of our clients as a way to define and manage the value they deliver to customers. Learn about this approach…
24 May 2018
Are product managers the sales prevention department?
As a product manager you may have been called the ‘sales prevention department’. Don’t worry – saying ‘No’ is an important part of your job.
28 Sep 2017
The winning aspiration helps achieve successful products
Want to win? Why not build your product strategy on the ideas in this very successful book. It’s about having a winning aspiration which quite simply means how do you…