From projects to products

Does the next customer deal drive development priorities? Do Sales and Senior Management sell whatever the customer wants? Are costs spiralling and profits falling?

We explain the challenges of moving from a project driven to product driven business.

Playing to win book cover

The winning aspiration

Want to win? Why not build your product strategy on the ideas in this very successful book.

It’s about having a winning aspiration which quite simply means how do you beat the competition?

What’s most important – great product managers or great organisation?

Product management by heroes or by committee?

What vs How

Do you ever struggle to explain to colleagues what product management does? If so, here’s a simple model that can help.

Essentially product management is about “the what”.

Product managers and patents

Why should you care about patents?

Do you understand where the opportunities are and are you aware of the pitfalls and risks of, what can seem like, a patent minefield?

Which companies do best practice product management?

We’re often asked to give an example of a company that does best practice product management. There is no easy answer. However we do work with lots of technology companies and what we see are pockets of excellence…

Are you a well-intentioned amateur?

For too long product management has been seen as a job rather than a profession.

Do you take your product management seriously?

Product Management Maturity Model

Check how mature your product management function is with our maturity model.

How do you measure a product manager?

If you want stuff done, start measuring it. But what should you measure for a role that has such broad responsibilities?

Football clichés for product management

It’s a game of two halves…

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Overnight after the training it became easier to raise issues, and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content, solid theory with practical tools and tips to take away. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet

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