7 things you need to know about UX if you’re a Product Manager
7 things you need to know about UX if you’re a Product Manager
The worlds of product management and User eXperience (UX) are closer than they’ve ever been. If you want to deliver a product that your customers will love then you need to know about UX. But do you, as a Product Manager, really know about UX?
From projects to products
Does the next customer deal drive development priorities? Do Sales and Senior Management sell whatever the customer wants? Are costs spiralling and profits falling?
We explain the challenges of moving from a project driven to product driven business.
Roadmap Prioritisation – a case study
Find out how a process to priortise candidates for the roadmap works in real life.
Product Manager Personas – to help understand your role
You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas?
They’re useful because they help you think about the skills and behaviour you need to be successful in your job.
The winning aspiration
Want to win? Why not build your product strategy on the ideas in this very successful book.
It’s about having a winning aspiration which quite simply means how do you beat the competition?
Don’t let iceberg products sink your business
Many older products are left floating around. We call these Iceberg or Coconut products.
Coconut products make money and don’t cost much to run but iceberg product have big hidden costs that can sink your business.
In-life – where the rubber hits the road
Creating new products can appear exciting and glamorous compared to managing an in-life product.
But in-life is where a product idea is put into practice and where the money is earned!
How websites trick you
Sometimes companies do things on their websites that are designed to deliberately mislead us.
They are known as dark patterns – but are they good or bad design?
4 common in-life product problems and what to do about them
You’ve launched your product. The early planning was good, and at launch the product appeared to have a good market fit.
But, now things have gone awry.
Read on to discover the 4 common in-life product problems and how to handle them.
Minimum Viable Product vs the Optimal product
Minimum Viable Product (MVP) versus Optimal product – what’s the difference and the MVP trap that many companies fall into.
Watch our short video to explain the theory behind the Lean Product, MVPs and Optimal Products.
