Personas can be used in two ways.

During the development process, User Personas guide developers in identifying the target audience for their product. Also, in the sales and marketing domain, Buyer Personas are created to understand why people buy your product.

This webinar takes you through why personas are so powerful, how to create them and why they are an essential product management tool.


Tuesday 16 January 2024: 12:00 UK / 13:00 CET / 07:00 ET / 04:00 PT

Thursday 18 January 2024: 17:00 UK / 18:00 CET / 12:00 ET / 09:00 PT


About Eddie Pratt

Eddie is the Managing Director of Product Focus. He has over 20 years of experience in product management and product marketing. Eddie has helped businesses ranging from Silicon Valley start-ups to multinational corporations. Eddie has grown and led several product and development organizations, building and running products, platforms, and services.