Competition isn’t always who you think it is. Sure, you know your obvious rivals—but from a customer’s perspective, the real alternative might be Excel, an internal workaround, or even “doing nothing.”
This 45-minute session will help you rethink what competition really means and show how a broader view can sharpen your product decisions. Through a few examples and practical tools, you’ll learn simple ways to spot hidden threats, find new opportunities, and adjust your positioning. The goal: leave with a clearer, customer-first view of your competitive landscape.
Key discussion points:
- Competition isn’t always another product.
- Simple tools to map your landscape.
- Sharper positioning through a customer’s lens.
Date and time:
Wednesday 10 December 2025: 12:00 UK / 13:00 CET / 07:00 EST / 04:00 PST
About Linda Kjær Petersen:
Linda is a Product Focus Senior Consultant. She has 20 years of experience in product management from the audio communications, med-tech, and software industries.
Linda has worked full-time for companies operating in both B2B, B2C, and B2G markets. In addition, as a consultant, she has helped clients with the full range of product management activities, from market analysis and product strategy to upstream and downstream product management. She is a native Danish speaker and fluent in English.