Live Online or In-Person training course
Use AI to accelerate and improve your product management work:
An interactive hands-on workshop where you apply AI skills directly.
AI-Powered Product Management is for those who want to transform their product management practice with practical AI skills you can apply immediately. This hands-on course shows you how to harness AI tools to enhance your daily work across the entire product management lifecycle.
Working through a realistic case study, you’ll master AI prompting techniques to accelerate and improve your core product management tasks—from analyzing market intelligence to crafting compelling product propositions. The course follows the proven Product Focus Product Activities Framework, ensuring you identify where AI can add the most value to your workflow.
It’s for people who manage all types of products, be that hardware, software, services, or platforms in B2B, B2C, B2G, or internal products.
Course modules include:
Module 1: AI-101
Module 2: Applying AI
Module 3: AI risks and mitigations
Module 4: Embedding AI
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 | Live online delivery option
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We also have other courses including ‘Product Management and Product Marketing’, ‘Driving Product Growth’ and ‘Leading Product Management’. See other courses.
Become an expert
Add depth to your existing broad range of product management skills.
Embed your leadership position
As your product expertise grows, extend your skills and experience in cross-functional business initiatives.
Engaging and immersive experience
Enjoy a high-energy mix of teaching, discussions and exercises.
Quiz expert instructors
Chat with our expert training instructors, seasoned product managers with diverse industry experience, to grasp real-world insights and tips.
Consistent high-quality content
Our training is part of a body of knowledge that is consistent best practice across all our courses. It’s not dependent on the personal experience of someone who happens to work at a famous company.
Post-training support
Delegates get access to our online Toolbox – an industry-leading source of tools, templates, checklists, and best practice resources.
If you have any questions, please get in touch.
Training course delegates get premium access to product management resources in the Product Focus toolbox, with white papers, frameworks, infographics, and journals – get full access when you attend a training course
Once paid funds have cleared in our account (typically 7-10 days), we will send you a paid invoice for your credit card receipt.
Yes – if you are confident your accounts payable department can process payment within our standard terms, which are: before the course runs or 30 days from the invoice date, whichever is earlier. Please note you need to book with a company email address to be invoiced. If you are self-funding, you must pay by credit card.
Cancellation: Cancellations must be made in writing (e.g. by email). If the cancellation is 30 days or more before the course/workshop then a full refund will be given. A 50% refund will be given for cancellations received 15 to 29 days before the course/workshop. No refund will be given for cancellations less than 15 days before the course/workshop or for “no-shows” on the day.
Alternative participants: An alternative participant can be substituted at any time and at no cost.
Course transfer: A single transfer to an alternative course/workshop date can be made up to 30 days in advance of the date of the originally booked course/workshop at no cost.
Course postponement or cancellation: Product Focus reserves the right to postpone or cancel the course/workshop due to unforeseen circumstances in which case our liability is limited to the course/workshop fees.
Online training: You are responsible for ensuring you have the appropriate technology and set-up to access our online training.
Venue access: For a face-to-face course if you will need wheelchair access to the venue please contact us when registering at [email protected].
If you have any questions about our standard terms and conditions, please contact us.
This course is for Product Managers seeking to strengthen their work through AI and Product Leaders wanting to guide their teams toward AI success.
Delegates should know the essentials of product management, ideally having attended the Product Management and Product Marketing course from Product Focus or an industry equivalent. You must also have a laptop computer with internet access and also access and a license to use ChatGPT Plus. The training is hands-on and practical, so this is essential.
The training is hands-on and practical using an AI chat application. You’ll be working through a realistic case study, where you’ll master AI prompting techniques to accelerate and improve your core product management tasks.
The course has five modules. Each module has clear learning outcomes and delegates will have tangible takeaways to apply in the workplace. Training is delivered over 1 day in-person or 1 day live-online.
Courses are delivered by highly-experienced senior product management leaders who can give insights into the reality of product management and product marketing in leading businesses today.
Delegates are provided with unlimited access to the Product Focus Toolbox.
Our public courses run in major cities across Europe and we have regular online courses. Please refer to our website for the latest dates. Private courses can be run at any time, at your offices or other location.
You should familiarise yourself with the activities in the Product Activities Framework, from Product Focus, as we use this in the training to systematically identify where AI can add the most value to your workflow.
Still have some questions that you can’t find answers to in our FAQs on this page? Unsure if this training course is right for you?
Book a free online info session and chat with an expert instructor, get an overview of training options and ask any questions. It’s a great chance to explore training options for yourself or for your entire team if you’re a leader.